Retailing Lessons from Loyalty Programs Around the Globe

WalMart's (NYSE:WMT) expertise in discount retailing is globally recognized, as is their supply chain and extensive logistics capabilities. What differentiates WalMart from the many other discount retailers is their extensive reliance on buyer personas or representations of their customers. All aspects of the WalMart value chain are predicated on serving their customers as cost-effectively and efficiently as possible. WalMart has also created an extensive information systems network that includes satellite uploads of data on a daily basis from their thousands of retail locations to their Bentonville, Arkansas headquarters (WalMart Investor Relations, 2013). The intent of this analysis is to evaluate the mission, vision and strategy of WalMart from the perspective of improving its customer service while also taking into account its financial position. To accomplish this, objectives are provided, combined with performance measures and expected levels of performance as well. All of these factors taken together provide senior management at WalMart with insights into how they can profitably improve customer service.

Kudler Fine Foods uses a loyalty program which, as it currently stands, serves to “increase the consumer purchase cycle as a means to increase the loyalty and profitability of its consumers,” (p. 1, University of Phoenix, 2007); management is proposing the implementation of a new multi-media shopping cart that will appeal to the high-end clientele as well as track more customer data and improve sales. The Media cart gathers key information that will enable the marketing department to customize better the shopping experience, making use of in-store advertising, and collect data related to consumer activity (Media Cart, 2010). Although the initial investment in the carts may seem high, the return on

The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the

Kudler Fine Foods founder and manager, Kathy Kulder, has requested information on developing a system to track customer purchases through a Frequent Shopper Program. This Program will award loyalty points for redemption to repeat customers. Purchases made by customers whom participate in the program will be tracked and converted into loyalty points for redemption for future purchase, gift items, and other products or services made possible through partnerships with external companies. The following will cover information and recommendations for Kudler Fine Foods Frequent Shopper

Healthcare organizations want to leave a positive influence with their patients. Leaving a positive influence on the patients will make them want to return to your health care facility in the future and utilize your services. A healthcare organization needs to build loyalty within their patients. “Reflecting a broader trend in business metrics, healthcare organizations are increasingly building customer loyalty (in their case, patient loyalty measures) into their existing satisfaction surveys (Blizzard, 2002).” A customers’/patients’ loyalty is very essential when it comes down to describing a health care organization’s outcomes for their financial means. Actually, health care organizations that are not observant to loyalty could possibly endanger

Trader Joe’s forgoes advertising for a strategy of customer relationship management because advertising “can’t create an experience. It’s the personal relationship with these people that builds loyalty” according to St. John, vice president of Trader Joe’s (Guth, and Marsh 183-187). Through this strategy, Trader Joe’s has seen much success. At the time of this case study, analysts estimated annual revenues to be around 3 billion. Today they are estimated to be around 8.5 billion. The effect is that the company has grown and still continues to grow. Trader Joe’s has gone from having 220 stores in 17 states in 2004 to 356 stores in 28 states as of June 2011 (“Trader Joe’s”). One area of attention for Trader Joe’s is to not lose sight of this customer relationship strategy as it continues to grow into a national or even global company. The company needs to continue to “pay attention to the information it

In looking at relationship marketing from the specialty provider practice’s point of view, this practice recognizes primary care providers as being their customers thus, gaining and maintaining the primary care provider’s loyalty should be the specialty practice’s focus and goal. Changing the group’s perspective from viewing patient referrals as individual transactions to developing a long-term, cost-effective link with primary care practices benefits both the specialty and primary care practices (Berkowitz, 2011). Much of the specialty group’s strategy perspective should simulate the elements listed in the customer loyalty pyramid, from awareness to the ultimate objective, loyalty.

Walmart's Segmentation and Target Market Catalina Valenzuela MKT/571 February 16, 2016 Esmail Rahimian Walmart's Segmentation and Target Market Wal-Mart is a chain of retail stores that have existed for over 50 years. The store was created by Sam Walton who established his stores based on the need for best price and value shopping for everyone. The segment for Walmart is that they are discount stores that every can afford. They Wal-Mart stores come in the form of supercenters that sell a mixture of retail items, food items, service centers and specialty items.

Regarding the target segment Walmart.com is trying to reach; recent research indicates that profitability is closely related to local strategy. (Harvard Business Review, September 2005) Local environments still have different tastes, business practices, cultural norms and other characteristics. Simply offering internet connection to those customers may not be enough to create consistent online sales form them. Local retailers may server these segments better and offer customized services due to their small customer base. Therefore, Walmart.com is facing two obstacles: local retailers and customer buying habits. Changing them may prove to be a difficult undertaking.

Title Business Strategy: Formulation & Implementation of Business Strategy on Morrison plc Course Title: Business Strategy Unit no: 7 Unit Code: A/601/0796 Student Name: Student ID: Submission Date: Table of Contents Introduction: 3 Task A 3 1.1> Morrison’s Mission, Vision, Objectives, and Goals & Core Competencies: 3 Mission: 3 Vision: 3 Objectives: 4 Goals: 4 Core Competencies: 4 1.2> Current Strategic Issues of Morrisons: 5 Task-B 6 2.1 & 2.2> Comprehensive Organizational & environmental Audits through SWOT, PEST & Porter Five Forces

Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.

J.C. Penney is one of the leading retailers in the United States gives, and therefore, has a well known name and band of loyal customers. A recent report on J.C. Penney Corporation, Inc. states strengths that JC Penney Co. has compared to competing corporations. J.C. Penney’s focuses on customer service to keep them coming back. They developed a training focusing on putting the customer first. The training is enhancing the Associate Engagement scores which continue to translate into enhanced customer service. They provide a JCP Rewards loyalty program, which has over 4 million customers. They believe that outstanding customer service will drive customers to spend more and shop more often than an average customer. They also have private and exclusive brands such as Sephora and American Living. In 2008 private and exclusive brands together accounted for approximately 50 percent of their annual sales – the highest penetration in private and exclusive

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

Since this is the first year of the gaming garage, it is important to have programs in place that can retain attendees for the future. Loyalty programs, for example, can be an excellent way to do this. Attendees for the gaming garage can get a card which can give them discounts once in the event. Furthermore, since the CNE is already a well-known event in Toronto, we can tie in promotions between the gaming garage and CNE together. The loyalty card can be used at both events in order to get discounts for food, drinks, rides, souvenirs, and merchandise. Even though the loyalty card will be used only a few time in a year, it is a good idea to have since it creates brand awareness. In

Okoa jahazi : A service that allows safaricom subscribers to borrow airtime on credit from Kshs,10 up to Kshs.1000 at an advance service fee of 10% that is charged for each request. This airtime can be used to make calls and send SMSes to safaricom and all other networks as well as browse the internet. The requirements are that the requester must have an airtime balance of less than Kshs.2 and must have been active on safaricom for at least 6 months.