Review: An Internship in the Marketing and Sales Department of B. Z. Newspaper, Berlin

In his 1982 article, “Advertising’s Fifteen Basic Appeals,” Jib Fowles informs readers of various psychological human needs, defined as appeals. These appeals are used in advertising, to persuade consumers to purchase a product. Due to the prevalence of advertisements in today’s society, consumers have learned to block out advertisements. By using any of the fifteen appeals such as the need for sex, or the need for affiliation, companies can get into consumers’ minds, with hopes of selling their products. In other words, by appealing to consumers desires, the chance of marketing success

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

In an age of rising consumerism, consumers are engulfed in their gullibility and fall into the scheme of false marketers. As a result, in the 1999 publication, The Onion, it issued a parody press release about the fictional “MagnaSoles” to show marketer ploys on consumer gullibility. To achieve this satire, the publication uses a satirical tone and criticizes the credibility of ads to reveal the fallacy and manipulative power of the industrial world.

Though M.T. Anderson imagines a world even more immersed in consumerism than our current world, the amount of control ads have on our life isn’t far from what M.T. Anderson imagined in “The Feed”. The mood of the book, though it can be overdone at times, makes the book even

Browsing through a magazine, one finds oneself looking at nothing but ads. Not in Ms., a feminist magazine conducted by one of the best-known icons of the women’s movement, Gloria Steinem. Steinem worked whole-heartedly in order to portray opposition towards advertisement. She vindicates her opposition by claiming that, “In any case, we do know it’s the advertisers who are determining what women are getting now”(Steinem 199). Steinem highlights how advertisers have taken over magazines entirely. They

With the media becoming the main source from which the current society gets their daily information concerning products, news stories, and entertainment, it is wise to think critically about the messages they are conveying to us. These corporations spend large sums of money every day in order to grasp our attention. The question as to whether or not they have their customer’s best interest in mind arises and leaves the public no answer but to look to the advertisements they have produced. Consider the pistachio industry using a woman with a whip to grasp the viewers’ attention. In reality, is a provocative image what it takes to sell us a simple bag of pistachios? With advertising decisions like these come negative consequences such as the

Jean Kilbourne shows that the major messages is that exhilaration come from products, and ads are guided customers away from what make them really happy. Every sentiments is used to sell something and leave shoppers romantic about the products.Advertisers exploit buyer's human desires for link, calmness,esteem, and

Ever been persuaded or convinced that a product works because of an advertisement? The writer in The Onion puts a satirical tone on the behavior of consumers in today's economy. The overstatements of the author's writing show their thoughts on the retail market. The writer uses hyperboles, irony, and diction to convey his thoughts on the manipulative method of retail.

Kilbourne uses past financial data of the industry of advertisement and compares it with years 1979 and 1999. This industry spent twenty million dollars in 1979, and this number would raise up to 180 million dollars in twenty years. She identifies that the changes that took place during this time was due to technology and proves that advertisement has an easier access to influence the readers. Examples of the way technology and advertising would have on people would be the way they went about their daily lives, by showing that beautiful women would not have flaws. Advertising hides the blemishes and realism of one’s beauty by masking it and trying to make the perfect icon, or making them the idol of a unique look or

From IPhones to new cars to discounted food, advertisements and the desire for the newest or cheapest items surround humans every day. Socially we are held responsible to not only “keep up with the Joneses” anymore, but also the Kardashians, Gates, and Walton families. Today’s society has proven that the desire to have the newest items for the most affordable prices stands more important than our true happiness. Joseph Turow provides in his article, The Daily You: How the New Advertising Industry Is Defining Your Identity and Worth, which the advertising industry has greatly affected your consumption habits and the prices you look for. James A. Roberts grows on that idea, in that with the help of these advertising firms, you continue to run

In the article “Commodify Your Dissent”, Thomas Frank argues about his point that is based on the American cultural ideas in the 1950s. There are a lot of differences between two lifestyles, such as education, technology, and fashion. I strongly agree with Thomas Frank that marketing no longer promotes conformity, but, rather, promotes “never-ending self-fulfillment” and “constantly updated individualism”. Because humans’ interest and trend are changing over time, humans’ needs gradually increase. Back then, people only use magazines and TV to advertise their products. Nowadays, the technology is developed significantly, so advertisers have to change to match the society’s trends to get customers attention. Moreover, they have a lot of good

The author of the mock press release of The Onion use strategies that ridicule how products are marketed to consumers. The author supports their opinion by providing different strategies to try to get customers to invest in buying their product. The author appeals to their audience by attempting to establish literary credibility.

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

‘Ads R Us’ is a book evolved around advertising. In this book an adolescent called Barrett has been raised in a cult called Simplicity away from the Chattering World along with its advertising and its negative effects. Barrett’s Guardian passes away Therefore Barrett had to move in with his Aunt Kara and Uncle Adrian, along with his cousin Taylor. Aunt Kara takes advantage of this rare opportunity for her advertising

Advertising and promotion, ethical pitfall: Issues over truth and honesty. Issues with violence, sex and profanity. Taste and controversy and negative advertising