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Review Of And Then There's This By Bill Wasik

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Bill Wasik’s book And Then There’s This, capitalizes on a number of common trends in today’s world of media. While Wasik touches on a number of different stories and events that were viral sensations there is one specific claim he states that I find to be very prevalent among current social media platforms. Wasik claims, “What spreads we then imitate, amplify, anatomize, satirize; and some of what we thereby create spreads as well, providing us with data to analyze and giving other meme-makers one more example to emulate.” (81) This quote is relatable to the vast majority of current viral hits that are consuming parody/comedy social media accounts. A specific viral hit that has undoubtedly plummeted into Internet success is Dr. Phil’s “Cash

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