Refer to this draft to see how I’m using the terminology in sentences. Note my structure, too: I describe the ad before analyzing/evaluating; when I do move on to that, I’m thinking in terms of paragraphs (one idea per) and how I can put info together. THAT is a work in progress, so don’t judge me! Oh, also notice my attempt at including sources.
A Rhetorical Analysis of the Nissan Leaf Polar Bear Ad
I. Intro: Polar bears are cute. Homeless polar bears are sad. Global warming made this nice, cute bear sad. Buy a Leaf; get a bear hug, and save the world. Now, when the logic driving the Nissan “Polar Bear Commercial” is spelled out, it seems ridiculous. Luckily for Nissan, it’s not logos behind this wheel, but rather a
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com). I need to discuss medium and football briefly because it’s not what I expected. I thought it would debut on National Geo or something, so that’s kind of surprising.
{Side note: In trying to research this commercial, I learned that it’s a real bear – the only professional acting polar bear (autotrader.com). }
III. Purpose and stance; Here’s where we “read” the ad and describe it – visual rhetoric
Clearly, the purpose of the advertisement is to sell the new Nissan Leaf. The company’s stance reveals a commitment to saving the environment through technology; they seem to be admitting that global warming is real and that the automobile industry is one of the primary culprits.
With his arctic home melting away, this majestic-yet-adorable, pathos-stirring polar bear mascot begins his journey. We first see him stranded on a sheet of ice. The glaciers are melting; chunks are falling into the ocean. The camera pans backward as our bear begins to swim for it, and as he swims we are shown the vastness, the beauty, and the solitude of his home, as well as the confusion and alarm this bear must be feeling. Polar bear fans are in awe. Animal activists are glued. Nature-lovers and environmentalists are captivated. Nissan successfully reaches its target audience with a simple melody and stunning scenes. Our polar bear
Polar bears are one of the countless species who are endangered. They were one of the first animals affected by global warming and their population is heavily decreasing. Around 1980, the Arctic was as large as 8 million square kilometres. In 2011, studies show that the Arctic has reduced its size to 4.5 million square kilometers. In the future, will there be anything such as the Arctic? Scientist predict by 2040, only a fringe of ice will remain in Northeast Canada and Northern Greenland. This is known as the Last Ice Area. This matter is mostly taking part in Canada, since; Canada holds more than half the world’s polar bear population. Other affected countries include the U.S. (Alaska), Greenland,
In preparing to write this analysis, I pondered on how I could exploit each rhetorical analysis within my advertisement. Understanding these devices enables me to then structure and organize my arguments around this idea. In order to get started with my analysis I first pondered what is the thesis, and what is the overall argument the WWF (World Wildlife) organization presents with having a Bluefin Tuna with the face of a panda. As I kept evaluating the advertisement other questions came to mind such as who is their target audience and why do they arrange the ad by presenting it with a close up shot of a Bluefin Tuna with the face of a panda leading a school of fish. There’s also a question at the bottom right corner of the ad to get their point across asking“would you care more if it were a panda”.
The modern advertisements for the companies, that pollutes the ecosystem, are created to greenwash the public images for the organization. Most of the big manufactures spends much bigger amount of money and time on its commercials to pretend to be clean or green other than actually developing the business to minimize the environmental imapct. In 2010, one of the popular gasoline company Chevron launched a campaign: 'We Agree," that represents that Chevron agrees and cares about the pollutions around the world. One of the images, that Chevron used, states "Oil Comapnies Should Fix The Problems They Create" with a picture of nature filled with the sludge from the gas companies and there is "We Agree" printed under the statement. This advertising angered some audience because many people believed that the Chevron was only pretending to care and the people changed the slogan to "Oil Comapnies Stop Pretending They Care," and made a "Chevwrong" nickname. For another example, there are many bottled water companies that produce a large amount of the plastic bottles.
The truth is that polar bears are recorded as jeopardized and considered by numerous to be undermined. Explorers can keep away from the governmental issues of Alaska and see these superb animals on a Canadian polar bear visit before they vanish. (Gary 1993, p 117)
With the use of imagery, the editorial cartoon explains how global warming is the real thing now. With the use of the earth being unhealthy and sad; the memory box with pictures of the earth being healthy and happy, however it makes the earth some what look back of the way he used to be. This cartoon represents the acceptanceof what truly the earth is now; now sad, unhealthy, polluted.
First, an older married scuba diver couple came in and told us all about their trip to Norway and what they saw. They started off by telling us what they did there and why they went, then they started showing us pictures and videos. The pictures were of them on the boat, the village they stayed in, signs warning you to stay away from polar bears, and a huge iceberg they kayaked out to. The videos were of the boat they were on cutting through the ice, a polar bear looking for food and approaching their ship, and them waving on the boat on their way to the village. The ship they were on had a point on the bottom, made specially for cutting through ice. As they were showing us videos and pictures they told us how to spot a polar bear. A polar bear’s fur is actually translucent so if you were to grab a piece of fur off of their body, you would be able to see through it. The only reason they look white is because of the airspaces in the hairs scattering light of all colors. The couple told us that when you are looking for a polar bear, you are looking for more of a creamy colored spot on the ice because they actually don’t
The polar bear lives up in the Arctic region where global warming and climate change are melting the ice caps that the bears thrive on. They use the ice as a platform from hunting and rest. The random pocket holes in the ice, where the seals pop up at, is where the polar bear catches its prey. With this reduction of ice, “the abundance of seals, and increases the amount of energy and time needed for hunting, leaving less energy for reproduction” (Endangered Species and Habitats).
Nissan has a new flagship Maxima sedan, a 2016 edition that is stylish, sporty and competitively priced. Most people consider the Maxima Nissan’s largest model, but they would be wrong in that assessment, at least in one important area: total interior volume (cabin + trunk = total volume). Indeed, it is the Nissan Altima that offers the most room, even though the Maxima is recognized as the brand’s flagship sedan.
In the Disneynature documentary film Bears, directors Alastair Fothergill and Keith Scholey film the first year of life of Alaskan brown bears Amber and Scout in the coastal mountain regions of Alaska. The film provides audiences with a glimpse of our belief in Alaska as being an untamed, beautiful wilderness that contains free roaming wildlife, and unique scenery that is far away from the changing world. However, according to Los Angeles Times staff writer Claudia Eller, Disney has become “the latest entertainment company to hop on corporate America’s green bandwagon,” by creating a new Disneynature series that makes “feature-length documentaries about animals and the environment.” While viewers discover that Bears, does show Alaska’s environment
Using the film and their theories, Bears shows the possible outcomes of Climate Change in Alaska and on the bears, and how they affect the other. Michael Carey emphasizes the idea that people once thought of Alaska as an “unchanging, eternal face,” but now consider it the “center of national and international climate change discussion.” Monika P. Calef treated Alaska’s Climate Change and what Bears portrays from a vegetation perspective, claiming that with the decrease of tundra areas due to Climate Change, forested areas were growing due to Alaska’s warmer temperatures, as well as causing other habitats to change and give other resources. Lowell H. Suring with his ideas of human impact related that other environmental factors influenced the “availability of important foods” for bears. Each of these articles relates to how Bears change what Alaska means to us as an unchangeable wilderness to a wilderness that is changing due to Climate Change. In addition, Bears means to us that Climate Change will not only change the life of the Alaskan bears, but it will change the lives of those who are also in our environment and any others in the future that come after
The polar bear (Ursus maritimus) is the biggest terrestrial mammal in the Arctic. He is also considered as an animal with a circumpolar or broad distribution in polar regions. The conservation status of bear remains problematic, according to the global warming that is happening now. If further managements are not implanted, polar bear population`s will disappear in the future. The polar bears live in the Arctic, an ocean surrounded by land. The Arctic has a very low species diversity and polar bears the first animal into the food chain. Also, the Arctic has cold winters which are not suitable for some aquatic species. With global warming and interglacial period, the ice and snow began to recede about 20.000 years ago. The rate of ice loss has
Becker, Rachel A. “4 Ways Polar Bears are Dealing with Climate Change.” National Geographic, 4 September 2015. Web. Accessed 31 January 2018.
In Bears, a Disneynature documentary film, directors Alastair Fothergill and Keith Scholey filmed two Alaskan brown bear cubs with their Mother, in the coastal mountain regions of Alaska. This documentary chronicles the first year of life of the cubs Amber and Scout with their mother Sky. While facing a constant struggle in providing for and teaching her cubs how to survive in the Alaskan wild, she must also strive to protect her cubs against the changing landscape and climate, other rival male bears, and roaming wolfs. Throughout the film the audience will discover that while the eating habits of bears are crucial to their survival and growth, they still struggle in finding enough to eat to prepare for the oncoming winter. These
However they are still bears.[www.worldwildlife.org/species/polar-bears] Polar
In 2012, scientists saw the smallest amount of Arctic ice cover ever recorded. Most analyses project that, within a matter of years, the Arctic Sea will be completely ice-free during the summer months (Bradford). Ecoeduca foundation is an advertisement agency out of Santiago, Chile. Their aim is to increase awareness about the detrimental effects of global warming and bring to light those who’s lives are being influenced by it the most, in an effort to lessen the consequences associated with global warming as shown above. In one of their advertisements specifically geared towards this message, a polar bear lays with her cub in a battered box on the side of what appears to be a dumpster. The words ‘global warming is leaving many homeless’ appears in capital letters on the top left of the page. The overall mood of the ad tends to hold a somber and dark tone, shown mostly by the sharp contrasting colors in the text and the trichromatic scheme. There also appears to be water streaming from the box to the foreground of the image where Ecoeduca’s logo appears in smaller font urging the reader to get more information at the 10th annual Climate Changes Convention of the United Nations. Ecoeduca’s advertisement plays an effective role by touching its readers in a profound and disturbing way through the use of pathos via imagery and color, logos via text, and ethos to bring light and awareness to global warming.