Rhetorical Analysis Of The Humane Society Of The United States

The most abundant form of rhetoric you can see in this particular ad is the use of logos. The narrator

One of the most influential advertisements that is frequently shown on television that use these three appeals is the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials that urge viewers to help the organizations by adopting an animal in need, by donating money, by volunteering their time, or a combination thereof. In order to convey their message, these television advertisements use ethos to establish credibility. One of the ways in which credibility can be established is through the use of a celebrity (Johnson, 2011). "Ethos is the appeal of a speaker's/actor's character or authority, such as the use of local celebrities or the business owner/employees in a company's advertising" (Johnson, 2011). Musician Sarah McLaughlin helps to promote the ASPCA's mission (ASPCA Commercial, 2008). Sarah McLaughlin is seen as a credible celebrity. Her image as a credible source is further enhanced through the introduction of a canine companion, a golden retriever. In addition to having McLaughlin as a spokesperson for the ASPCA, the organization itself is a credible source. Established

Sarah McLachlan has approximately 30 million views on youtube alone of the music video “In the Arms of an Angel.” Many know this as a commercial. Overall, it supports animal rights and asks for donations for the animal rights program that was started. In support of these unspoken loves, Sarah McLachlan did a special contribution of a music video to help aid animal rescue and treatment. As an animal rights activist, she spends her time trying to gain rights for those without a voice. Although she is backed by producers, sponsors and managers, she holds this close to heart and the impact that her work spreads. In addition, the gain from this outreach is to the helpless animals in homes that are unable to help themselves.

This short yet powerful commercial video is released by ASPCA in 2007 to raise the awareness of animal abuse in the US. The commercial starts with a series of small clips of wounded and dirty animals in cages and boxes, some with visible scars in their eyes. While these clips are played, Sara McLachlan’s song “Arms of an Angel” is playing solemnly in the background. The commercial is aimed to persuade its audience to join and make donations to ASPCA for saving animals that are abandoned and abused by humans.

The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercial

In any given setting, the main objective of using of using rhetoric is to make the message more effective and convincing the audience to act or abide by the message being transmitted to them. Persuasion in television advertisement in television commercial is aimed at reaching millions of customers and potential customers. The state farm insurance company has not been left behind in trying to utilize the power of rhetoric in most of it television commercials to marketing their services and lure new customers to join the rest in using the company services. As we will see from the evidence later in this research, this state firm video "Like a Good Neighbor, state farm is there” utilizes a number of strategies that have been borrowed from the Compliance Gaining Theory its endeavor to effectively persuade its audience. According to the theory, Compliance gaining involves efforts put in place to gain customer loyalty by focusing on choices that people make about what has been said when trying to be persuaded to behave in predetermined manner about the massage sent to them (O'Shaughnessy and O'Shaughnessy 21). This research article is intended to show that yes the commercial video, “Just like a Good neighbor, state farm is there” is effective in transmitting the intended message to the

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Many businesses and organization use the method of advertisement to sell their products. Ads enhance products and encourage the audience to buy its products. There are many strategies in which influence how successful an ad can sell its product. In this essay, I will be conducting a rhetoric analysis on a chip advertisement created by Popchips. This essay should identify the audience the ad is trying to reach; the message the ad delivers; and the three modes of persuasion (ethos, logos, and pathos) that are used in this ad. For reference, this ad can be found at the end of this essay.

Every single day thousands of helpless animals are abused or killed, but is every one aware this goes on or that they can help stop this from happening? To try and put an end to animal cruelty, The ASPCA or American Society for the Prevention of Cruelty to Animals, a non-profit organization, made a television commercial that broke everyone’s hearts. During this commercial it shows many picture and clips of weak and abused animals. Throughout, the commercial a very somber song is playing In the Arms of an Angel, sung by Sarah McLachlan. Before the commercial ends with one last video of a sad dog staring at you, McLachlan asks for donations to help improve the lifes of these animals. This commercial creates a guilty and sad feeling for the audience by using many techniques to make the audience feel compassion and want to donate to help out the animals in need of help.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

To start off, the Humane Society is the United States largest organization for the protection of animals. The organization is well known throughout the United States and internationally recognized. At the bottom of the advertisement, the organization's logo is included along with the address of their headquarters. The advertisement also includes the organization's website as well as the encouragement to contact them if they would potentially wish to gather further information which was done so in order to further elaborate and validate their claims on the advertisement Also, to further add to their credibility, that advertisement includes support from the National

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.