preview

Room F Desert

Decent Essays

“Room for dessert” – Business plan assessment

Introduction

Many people believe that a business plan is helpful but not necessary. This is true in the sense that business plans are helpful but, in fact, they are vital if you are serious about success in both short and long term. The aim of this paper is to evaluate and critically assess the “Room for dessert” business plan. The remainder of the paper is organized as follows: Section 2 will try to analyze who is the audience for the plan, what are their needs, and how well does the business plan meet those needs. Section 3 will discuss about the strengths and the weaknesses of the business idea, while the final section will present a personal opinion on the critical issues that …show more content…

Focusing not on the individuals, but on the team, it is noticeable that the team members complete each others, having various educational backgrounds and work experience in different fields covering all the departments of the business. The team members have good insight of the industry, even more suggesting as future potential members of the board professionals from the relevant industry to the business. It deserves full marks.

In terms of opportunity, Sahlam suggests that the investor should look in the business plan at the size of the market, the possibility of rapid growth and the number of competitors for that specific business. After the industry examination, RDF business plan describes the way they will build and launch the product and it’s economically viability, checking at the same time the costs, prices and period of time for payment and collecting. Moreover, the data is realistic, presenting the promises for expansion, the drawbacks (variables) and the actions available in case of bias. RDF business plan covers very well the opportunity issue, defining the target customers with high precision (age ranges 25-35 and 35-54, with median household income of $52,100 and their preferences), providing in a clear manner the concept of their product, the operations and facilities and their marketing strategy. Furthermore, a comparison with the competitors is provided along with a description of the potential entrants. Both market

Get Access