SWOT Analysis : Magm Case Study Analysis

to build curiosity into what Six Sigma actually was. After six months of selling Six

During March of 2015, the most exciting thing had happened to me and my family. One of my favorite times of the year, the stock show season. A tremendous amount of time is taken to perfect our stock, it is something we take a great deal of pride in doing. My family and I wait all year for this time to come and it had finally arrived!

Employee healthcare programs: MGM Resorts is the largest employer in the state of Nevada with over 50,000 employees. Because of rising healthcare costs, MGM launched

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

The competition in the specialty advertising industry is very Strong on a local and regional basis but somewhat weak nationally. Sales figures for the industry as a whole are difficult to obtain since very little business is conducted on a national scale.

Media advertisements aimed to sell products to people; a change in their traditional use of models will affect their products they are selling in markets. They will lose a lot of companies; profit will be affected and

The most important strategic initiatives for Sigma are personnel strategies, succession plans and sustainability. Making sure that Sigma personnel continues to be well educated and skilled will help to determine whether the company continues to grow or starts to decline in the long term. Succession of leadership goes along with the strength of the personnel. Once Mike retires, there will need to be a smooth transition of leadership. This transition will affect the entire company from the vision to client relations. If done properly there will only be minimal adjustments and continued growth of the company. Otherwise this transition can be the company’s downfall. Sustainability is another vital issue. With many companies going green trying to reduce their carbon footprint, Sigma must continue to find ways to reduce theirs also. Companies with these environmental

First objective of Sigma was to manufacture its own proprietary lines for its shareholder pharmacists, which for first two years were manufactured at Leete’s Malvern pharmacy. Just three years after Sigma was established, James Barnes, a chemist from Horsham informed his potential customers that he had been consigned the ‘Sigma remedies’. The concept of manufacturing and distributing proprietary lines to pharmacies was so new that it was described as ‘Sigma movement’. In 1913 company open sales for its non-member pharmacies which lead to wider expansion of company but it halted due to the First World War because of resolution passed by government for not importing anything from the enemy countries. This led to shortage and high prices of raw material. In 1915 two small offices at Walker Street behind the Castlemaine Brewery were opened, a move to help Sigma in wholesaling other company products along with its own products.

The concept of Six Sigma was developed in the early 1980’s at Motorola Corporation (Harry and Schroeder, 2000). Six Sigma can be defined as a statistical measure of the performance of a process or product (Kumi et. al., 2006). It is used as a quality control mechanism, which seeks to reduce defects or variations in a process to 3.4 per million opportunities thereby optimizing output and increasing customer satisfaction (Sambhe, 2012). Sigma is representing the standard deviation, a unit of measurement that designates the distribution or spread about the mean of a process (Six Sigma Academy, 2002). In addition, the Six Sigma uniquely driven by close understanding of customer needs, disciplined use of fact, data, and statistical analysis, and diligent attention to managing improving, and reinventing business processes (Pande, P., et. al. 2000). The Six Sigma methodology uses statistical tools to identify the factors that matter most for improving the quality of processes and generating bottom-line results. The Six Sigma DMAIC (Define, Measure,

In addition, Sigma researched prospects. Sigma went above and beyond their responsibility to provide samples of their various customized items/products that were sent via FedEx free of charge in order to attract the attention of customers and each new prospect, Sigma followed up with a phone call to confirm interest and supply additional information. Sigma focused much of its strategic initiative on its marketing strategy and ensuring that it was good and successful. Moreover, Sigma must continue to be able to offer its products on a turnkey, or concept through-fulfillment, basis. Furthermore, many other

Sigma is a statistical term to represent standard deviation which is a measure of variability from the mean or average. The higher the sigma score, the better the performance or results but the lower the sigma the more revenue an organization is losing every year because of defects in the organization. The sigma levels go from 1 to 6, with each rise in level the number of defects is reduced greatly. The best way to explain this is an example, if the output is defective 69% of the time, it implies that the performance is One Sigma compliant. Which means 691,462 defects per million bearing in mind that the perfect output is only 3.4 defects per million. 6-Sigma is a way of Benchmarking an organizations performance or results to ensure the quality is kept as the highest

According to Sigma Pharmaceutical Limited Annual Report 2010/2011 , it can be said that it was a bad year for them as they suffered losses shown in their LBITDA which was at 276.4 in 2010 and dropped to 111.3 in 2011 . However , in 2012/2013 Sigma sales revenue rose by 3.1% with a net cash of 8.3 M and total shareholders dividend standing at 4.0 cents per share . Sigma has a few new plans in the coming years as a part of their corporate strategy & objective is as of the following :

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

Acceleration Media CEO Tony Sousa claims the world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, as consumers change the way in which they consume information, services and entertainment (Sousa, 2013). Mass media advertising as we know it today is perishing. Advertising agencies have had to restructure their advertising models to accommodate a harsher advertising climate. This forces brands to formulate effective ways to reach their customers. The main factor contributing to traditional advertisings’ impending demise is the invention of new forms of technology, namely the internet. The creation of the internet has resulted in the fragmentation of media and markets. Media fragmentation is the breaking up of large audiences into smaller audience fragments due to the increase of media choices available (Tuten, 2008). Advertising has to spread further, covering a multitude of channels to gain the same exposure (Rust & Oliver, 1994). Media platforms provide endless benefits,