preview

Sigma Corporate Strategy And Objectives

Better Essays

2.6 Corporate Strategy & Objective According to Sigma Pharmaceutical Limited Annual Report 2010/2011 , it can be said that it was a bad year for them as they suffered losses shown in their LBITDA which was at 276.4 in 2010 and dropped to 111.3 in 2011 . However , in 2012/2013 Sigma sales revenue rose by 3.1% with a net cash of 8.3 M and total shareholders dividend standing at 4.0 cents per share . Sigma has a few new plans in the coming years as a part of their corporate strategy & objective is as of the following : 1 . New products Sigma has plans to source over another 200 new products to enter their market in these few years . The products are forecasted to bring in new sales for Sigma and also expand their opportunities to increase profits and maximize growth . …show more content…

Click – and – collect delivery options In July , 2013 , Sigma has launched Amcal , Amcal Max and Guardian eCommerce website . However , in the coming future there has been plans to launch a “ click – and – collect ‘ delivery options to all Sigma pharmacy network nationally . It has been stated by overseas experiences that with this new options it has a potential to reach up to 50% of sales through pharmacy . 3. Upgrading digital service The Multi-Channel team are now coming out with a new full range of digital services to assist members to connect meaningfully with their local communities with a through a more individualized store page in hopes that they would be able to attract new customers in-store , promote the pharmacy and customer engagement activities and also build awareness in the marketplace about professional service offerings . The store page would also showcase staff and their expertise

Get Access