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Sas Case Study

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CASE STUDY THE SAS INSTITUTE Succeeding with old-fashioned values in a new industry 1 (revised September 2010) Adapted by CH Besseyre des Horts from C.A. O'Reilly III & J. Pfeffer (2000) : Hidden Value, how great companies achieve extraordinary results with ordinary people, Harvard Business School Press, pp. 99-117. 1 1 CASE STUDY THE SAS INSTITUTE : Succeeding with old-fashioned values in a new industry TREATING PEOPLE DIFFERENTLY (and better) than they expect to be treated, and differently than other companies in the industry treat them, is not something that only works in retailing. Even in the world of high technology and software development, there is a case to be made for being different. And few companies in this industry are …show more content…

Goodnight's two-thirds stake of SAS Institute means that, according to Forbes, he is the forty-second richest person in the world. John Sall, also a billionaire, is not active at all in the 3 management of SAS Institute and does not want to be. He sees himself " as a statistician and a software developer-not a businessperson or a manager." Over the years, the SAS program has expanded to become a twenty module system for data warehousing, data mining, and decision support. "With 6.5 million lines of code, the massive program is used by the U .S. Census Bureau to count and categorize population, by the Agriculture Department to develop crop forecasts and by the long distance phone companies to figure out how much to charge for each call .'' Banks use SAS Institute software to do credit scoring, hotels use the product to manage frequent visitor programs, and catalog companies use the system to help decide which people to mail particular catalogs. The original statistical analysis package that was the foundation of the company currently contributes less than 2 percent of total revenue. SAS Institute operates on a worldwide basis. In 2009, the company has many sales offices in the United States and more than 400 offices globally, as well as 600 licensed distributors. Ninety-seven percent of the Fortune 100 companies use SAS software, as do more than 93 percent of the Global 500. SAS Institute

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