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School Campaign Essay

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This campaign will be associated mostly within high school, making it more easily accessible for high school students which could help improve the readiness stage, where students would be willing to engage in behavioural change. Also since high schools is the place where most students determine what they want to do in the future, it will be more reasonable for them to decide whether they would need this campaign to help them reach their goals in the future.
I also mentioned creating an academic skill centre in high school, if the students require more information or how to go about eliminating procrastination, they would have a place for advice. After evaluation of a first few week of the campaign, if the students require external …show more content…

The most effective way for the message to reach the students nowadays is through social media channels, however, it could be easily overlooked on the social media channels, because the reason students go on social media is not to get help but to waste time. Therefore, the message would need to catch their attention, and the language would need to be informal or humorous in the sense where the students would not be bored of the message, but it also should be formal and informative in a way to show this campaign is professional and provide enough knowledge for the students to learn about the campaign. The other reason why I have chosen social media is because it is also an easy way to reach the parents, and attention from the schools, but different to the students, this message will not be easily overlooked by them if they see this as a useful campaign, and they would help to transfer the message to the target audiences.
The other common way to advertise the message is to put posters throughout the school or on school forum, when easier to catch the attention of students wants to seek help or be involved in the campaign. Seeing the posters everywhere around school could also enhance their memories of the message and the campaign, which could create word of mouth advertising, but it could also create a competitive climate where gossips of the boredom and complication that the campaign could occur. Stakeholders:
The stakeholders will likely be parents, teachers, and

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