School of Hospitality, Tourism, Entertainment

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School of Hospitality, Tourism and Entertainment Management
Principle of Marketing

1. Identify a local registered organization offering a service as its main offering.
• Sagicor Life Jamaica Limited

2. Briefly describe the service being offered. Include pictures/ samples or graphics.
Sagicor life Jamaica limited offers their most popular plans of insurance. They provide a wide range of products, to ensure that there is a plan for you (customers). The company commenced operations in 1970 as Life of Jamaica Limited, the first Jamaican-owned life insurance company and was the first life insurance company to be listed on the Jamaica Stock Exchange (JSE). Since its inception, Sagicor has gained a solid reputation as a pacesetter, innovator and a leader in the Caribbean life insurance industry. The company has been the market leader among life insurance companies in Jamaica. Some of the company's other services include: o Residential and commercial mortgages;

o Amenities;

o Real estate development and management;

o Investments management;

o Lease financing.
St. Ann Bay Richmond Estate

3. Give a full description of the target market.
The company markets:
• An extensive range of ordinary long term and equity linked insurance products;
• Group life, group health and personal accident plans;
• Group pension plans, with a portfolio of over J$26 Billion under management, making Sagicor the industry leader in the management of pension

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