In this essay I intend to look at two magazine covers aimed at the adult female market one magazine, Marie Claire, is aimed at heterosexual females the other, Diva, at lesbian females. Now in order to make that simplistic statement I have already used semiotic information, for Diva the sub title "For the lesbian in you" was enough to give me a pointer, sorry signifier, in the right direction. For Marie Claire I relied upon my wife. The semiotic analysis I shall offer, will not include certain items which I have predetermined to be conventional, unless they subvert that convention in order to make a point. These items are the magazine titling, (not the name) the bar coding and the contents list, or titillations, on the front …show more content…
A magazine cover contains very complex arrays of both visual and textual semiotic information, using both broadcast codes (to attract new readers) and narrowcast codes (to maintain existing readership), along with presentational codes, marked ness and so on. There is so much going on that I will declare that I will not deal with it all. Images and the visual semiotic information they contain are hard to analyse because the social codes they use are deeply embedded in us, and therefore hard to isolate and quantify. MARIE CLAIRE DECEMBER 2002 EDITION. Marie Claire alludes to be a Christian name of possibly French origin, I will speculate that it is actually borrowed from a Peter Sarstedt song of the sixties called "Where Do You Go To My Lovely" in which the heroine, who originated from the back street of Naples to become a society high flyer, was called Marie Claire. This is purely speculative and in being so shows how one text can borrow from another albeit unintentionally to create an identity for itself in a reader. This cover whilst seeming very straight forward gives us a mass of information, which on closer inspection will prove to be totally incongruous. Firstly one would have to have lived in a cave for the last ten years not to recognise the two people depicted. Secondly one would know that the only reason these two people are here is because they are both stars in a new James Bond film and that this is
1. You are a setting manager. You overhear room leader Jonathan say to fellow practitioner Laura that it is not fair that Afia is allowed time to pray during work each day.
George Lois, who is an American designer, author and art director, designed the Esquire Cover, 1965 “The Masculinisation of the American woman”. The covers dimensions are 33.5 x 26 and feature a photograph of a blonde lady shaving, which was then printed and edited to make a printed magazine cover. This is one of 92 covers that George Lois created within 1962 to 1972. Although the cover does use text it only uses the text that is essential for the magazine such as the name of the magazine, the name of the cover and the magazine edition, which in this case is the March 1965 edition. In terms of the subject matter, this cover shows a pretty woman looking directly into the camera, which gives the illusion that the woman is shaving in front of a mirror. The woman photographed is an Italian Actress called, Virna Lisi, the concept was thought of by George Lois as he wanted ‘to capture a woman being manly and still beautiful’. The image itself is the largest item on the cover compared to the text. Although this concept went on to be one of the most successful covers that he had created, some thought that the idea was ‘too edgy’ and would cost them to loose clients.
Kenon Breazeale’s argument in his text begins by touching on how Esquire would place certain articles in their magazine in hopes of attracting the male consumer. In order to do this, Breazeale claims that the magazine did so by the “simultaneous exploitation and denial of the feminine” (Breazeale 72). In that way, the magazine
The author appeals to her target audience with emotion. The audience in this story are those who read Glamour magazine and could possible be only daughters in their family. Those people who feel discourage or unwanted are
Everyday people stare at billboards, magazine covers, movies, television, or pictures on the Internet of someone or something that they classify as beautiful. Some things people glance over and other things fascinate them. For example, when Farrah Fawcett’s famous picture of her in her red bathing suit came out; many teenage boys hung that picture in their bedrooms. Their idea of Farrah’s beauty was based strictly her outward appearance.
When Johannes Lisiecki waded into the cold waters of Semiahmoo Bay on Saturday, no one was really sure what the outcome would be. Slapped by wakes of passing boats, tossed by rolling waves and sucked by strong channel currents, Johannes Lisiecki swam through international waters to raise awareness of children congenital heart disease (CHD).
In addition, I will examine the differences between male and female sexuality and how each tended to be perceived and treated by society. Then, I will look at prominent female artists and their personal experiences and beliefs on feminism and the female in their art focusing on how it tended to be received along how male artists responded to it. Mainly, I will be analyzing the clash of sexualized images in art, focusing on the differences not only between male made art versus female art, but the differences in the women’s art community, as well. What are the reasons and goals for women to use a “sexualized image” of women in their art versus
Featherstone looks down on publications that emphasize most of their print on Fashion, relationships and celebrities and advocates for magazines that stimulate intellectual growth, promote a healthy body image and include diversity. As an active journalist, columnist and activist, Liza Featherstone makes a good point in her article all while using most abundantly three rhetorical tools: logos, ethos and pathos that she wove into a studied text organization and a simple writing style. It is through ethos that Featherstone does a great job at defending her viewpoint, because her argument lacks a lot
The petitioner raises multiple issues regarding the IRS' final rule and interpretation of the provision regarding tax credits for taxpayers payers signed up in "an exchange established by the state." The IRS' final rule stated that the provision pertained to both state and federal exchanges. Petitioner argues that the phrase "established by the state," refers to just the states that have their own exchanges, and not the federal exchange. Therefore, the petitioners would not be eligible for the tax credits, and would not be required to maintain insurance coverage since the cost would exceed eight percent of their income.
The purpose of this paper is to analyse and see to what extent women have been depicted within typical stereotypes, how they have been objectified and only seen as a sexual sell, and what consequences and effects these depictions can have on both the female and male audiences. The analysis is over two decades where major social changes underwent. The time after the war, being a housewife and mother was heavily implemented. Whilst after a decade, women started to step away from what was considered the norm, what was considered the ideal life. They started to fight for a better future for themselves, and a life free from their husbands ruling hand. I have chosen visual analysis of magazine front covers as my method because magazines were a major resource for both women and men at the time, it was one of their sources of information about what was going on around them. Front covers often represent the magazine or the audience it is meant for, and
Magazines have implicitly and explicitly been influencing humans for decades. They are continually more involved in the media, however the market is highly competitive. It is extremely important for magazines to maintain the readers’ interest and loyalty therefore they must excel in its appearance and content. Helen Brown created the Cosmopolitan magazine in 1965. It holds a spot as one of the most successful women’s magazines of all time, and proceeds to be the number one selling monthly magazine. (Ouellette, 360, 2005).
On May 22, 1856 pro-slavery Congressman Preston S. Brooks of South Carolina wanders into the United States Senate Chambers, in Washington D.C., and beats anti-slavery Senator Charles Sumner with a golden topped walking cane. Brooks repeatedly strikes over and over until the cane becomes nothing but a splintered stick. Meanwhile, Sumner lays unconscious and covered in his own blood. This attack occurs because Brooks wants revenge. Earlier that day Sumner presents a speech, during which he criticizes the Southern slave owners for the violence that occurred in Kansas. Also, Sumner charges Brooks’s cousin, Andrew Butler, who is also a South Carolina Senator, as having a lover who seems ugly to most but is always enchanting to him, Slavery.
When picking up a book to read, the thought that comes to mind is swayed by the image on the cover. While the concept of not judging a book by its cover is widely asserted, it is practically difficult to do because the cover is the first impression that we get. From the illustrations on a book cover, there are multiple assumptions made concerning what the book will be about. When analyzing young adult novels, the cover of the books appear to be targeted to a certain age group and occasionally gender. More often than not books issue new covers after a movie based off that novel is released. An example of that is the book “The Giver” by Lois Lowry, which is taught in schools across America. Comparing the original book cover (A) with the new cover
1-Explain (summarize and explain the main ideas of the philosopher) and evaluate (give reasons to defend your analysis of the views by giving arguments) the view of Anaxagoras regarding the nature of reality?
The term ‘Semiotics’ refers to the study of signs and symbols, the relationship between written or spoken signs and of the meanings that are created. The essay will first of all try to give some definition a review of the main terminology used in the study of Semiotics and will then apply these to a series of texts, relating to advertising for Coca Cola.