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Seven-Eleven Japan Case

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Tanpin Karin is a demand-oriented method of chain management successfully used by Seven-Eleven`s Japan. It`s credited to the company`s CEO, Toshifumi Suzuki, who started to develop it during the 70`s in response to a shift in the market from a seller`s orientation to a buyer`s drive. Until then, the inventory decision-making process was led by supply-chain management practices – items were seen as commodities and replenished according with the amounts that they had sold in the past. In contrast, the Tanpin Karin system changed the practice to an item-by-item store-level inventory analysis framework to fulfill decision-making based on human knowledge. Under this system, employees use POS data combined with customer demographics and other …show more content…

With the right approach, this could mitigate the decrease in sales during the days that anticipate workers payment day. 3. Reaching the customer via mobile technology. Use of the data gathered by the payment method to send promotions and advertising by SMS or WAP (the technologies used in 2004). 4. Making partnerships with online outlets to enter the e-business using features like online ordering, catalog online, featured promotions/sales of the day etc to take-out at the store. At the time, didn’t make sense to Seven Eleven to develop the expertise to do it by itself because most of the sales were not premeditated by the users. 5. Selling-machines in high traffic areas to take advantage of the local culture of using this kind of nontraditional POS. They should be distributed in subway and JR stations and areas of high concentration of people in transit. The machines could use the card or mobile payment method to generate data information. The selling-machines would be loaded with products according with the demographic data gathered by the stores in the region. 6. Using subway electronic displays to announce day-by-day sales by demographics and factors like weather, time of the day, events etc. 7. Using geolocation services to “speak” to the customer. Mobile phones and portable gadgets are used by almost everyone in Japan, from children to elderly people. SE could

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