Shaheen Air International

comprising Boeing, Airbus and Bombardier aircraft from full-size long-haul aircraft to smaller short haul aircraft. The Group offers services across a network spanning 182 destinations in 44 countries

Currently, Southwest Airlines Company achieved the higher net income in 2013 and widened its field of operations by the integration with AirTran Airways. It seems Southwest’s business is going pretty well. However, there are numerous problems from competitors who will cause negative effect on Southwest’ market leader position and market shares. This marketing plan will make a careful analysis of the current activities of Southwest Airlines Company, and then this marketing plan will create how the company develop Southwest’s market leadership and higher market shares within 5years.

first airbus fleet in 2010 and still expanding. Not only it accommodate a huge number

Here I did selected Delta Airlines as a company for my research. This company is providing a wide range of the air traffic facilities in different parts of the world. In other words we can say that there are many operational routs of this airline company and all the routes are very much beneficial. Another uniqueness of this company is a verity of airplanes including airbuses and jumbo etc. At this time the company owns more than seven hundred different aeroplanes of different size and capacity. Delta Airline is providing facilities to the people of the world to more from one place to another by air. The services and

After the occasions of 9/11, individuals are hesitant to go via air. On account of this reason that organizations lose billions plane air carriers including Delta. So this is bad for delta and it lost numerous billions.

South African Airways is the national carrier of South Africa. It is a state owned entity with Minister of the Public Enterprises providing an oversight role. According to the SAA website, the airline started operating on 1 February 1934, which this year marks 80 years of existence. The government took it over from Union Airways and renamed it SAA. On 25 March 1994 the

Good Evening board members and staff, I am Megan Wilson, the Chief Executive Officer (CEO) of your company, Southwest Airlines. We have gathered here this evening to take a look at the current position of our company, how we are measuring up to our competition, and what I am proposing we do to continue our success within our future. First I will start off with the mission of our airlines, as many of you know it is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Our mission to our employees is to be committed to provide our employees with a stable work

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Company operates in the Industrial Sector – Services, and Industry – Regional Airlines. According to the Standard Industrial Classification System (SIC), company belongs to the industry group 451: Air

Kenya Airways Limited commonly known as Kenya Airways is Kenya's flag carrier and largest airline and is engaged in the operation of both international and domestic air services including carrying passengers, freight and mail as well as providing ancillary services. Their headquarters is in Embakasi, Nairobi while its main base is at the Jomo Kenyatta

Firstly, Airborne Express chose its customer very selectively and pursued an emphasis on low price strategy. The main target customer for airborne was the high volume, frequent, service; consistent with flexible environment and price is the main competitive defense for attract to the

Lucky Air being new in the field and operating on a small geographical area has to burden a lot of costs. The restriction on expansion of the company makes it necessary for the airlines to lease the airplanes at a high cost and the taxes ranging from 2%-10% makes it a challenge to manage its finances. The monopoly of ‘Civil Aviation Oil’ for fuel and “National Development Reform Commission’ for aircraft leasing puts a burden on the budget of the airline companies as they may dictate the terms of their services as they see fit.

• Opportunistic strategies: Strategic behaviour of Emirates can be best described as proactive and opportunistic. Market segment gaps are sought and filled at a faster pace. Price differentiation is its forte. Emirates converted greater proportion of their seats to premium classes, increased scope of luxury amenities, added new planes to its fleet that offered latest amenities, first airlines to introduce individual first class suites – shower spas, full service walk up bar

The mission statement of Qatar Airways is “5 start airline”, and “we do everything excellence”. In order to achieve this mission statement, they need to focus on their customer, commitment to people and have cultural awareness.

Through s Porters Five Forces analysis (Figure 1 – Appendices) the greatest threat for Qantas is the rivalry. Qantas is taking advantage of this opportunity as through the alliance it creates greater certainty for the shareholders while also being able to increase its numbers in international routes to 33 one-stop destinations in Europe in addition to 31 one-stop destinations in the Middle East and North Africa (Ryan, 2012). Additionally, as competition was putting pressure on the market while Qantas was restricted by financial reasons, this alliance came as a great opportunity. Furthermore, from 31st of March Qantas frequent flier point users were able to book Emirates flights while the customers’ high status with Qantas was recognized at Emirates as well. Lastly, on European, Asian and African destinations Qantas mirrored Emirates baggage policies (from 20kg to 30kg) (Panaus Travel, 2013).