SheaMoisture is a company that provides various products relating to beauty, such as cosmetics, hygiene, and hair care products. It is a company that is tailored to the African American community. SheaMoisture, along with another popular brand Nubian Heritage, is owned by Sundial Brands, and Richelieu Dennis is the CEO and co-founder Sundial brands is a certified B Corp company (Our Sundial, n.d.). A B Corp company means that they are for-profit organization who has been certified to have met the standards of a non-profit organization, in terms of environmental and other forms of regulation. (B, n.d.).
SheaMoisture was founded by Sofi Tucker. According to SheaMoisture’s website, “Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912” (Our SheaMoisture, n.d.). Tucker sold hair and skin products; in fact, Tucker is considered as SheaMoisture’s “Grandmother”. SheaMoisture natural hair products ranges from hair masques to the standard shampoos and conditioners. Coconut and Hibiscus Curl Enhancing Smoothie is their current best-selling hair product. SheaMoisture also have products for the body while specializing for men, children, and mothers including women who wear makeup. Some of their products in the afore mentioned areas include African Black Soap, Raw Shea Cupuacu Mommy Soothing Nursing Balm, and Shea Butter Velvet Lip Crayon. (Welcome, n.d.). SheaMoisture creates natural products that are certified to be organic, sustainably-