Sheamoisture : A Brand Nubian Heritage

In the late 1890’s Sarah developed a scalp disorder which made her lose most of her hair. To help her scalp she made a product called glossine. This hair care product helped treat

Many African American women have finally embraced their natural hair and are no longer perming, straightening or altering their hair. However, it has become difficult to obtain the necessary hair care products and learn the ins and outs about caring for their hair, but with the help of social media, they are obtainable. Ever since African American woman decided that they are going to embrace their natural hair, perm sales have decreased. More than 26% of perm sales have decreased since 2008 (Opie & Phillis, 2015), while perms are declining, natural hair care products are increasing. While natural hair care products are increasing, it is no thinks to big brand stores or beauty salons in near hometown. It has to do with buying

Hair product companies that are owned by African Americans are created to help the black community enhance their kinky-curly textures. From natural hair products to permed hair products, many companies are making millions among millions of dollars for providing the best shampoos and moisturizers. Many of the natural hair companies were influenced be a woman who created a new regimen for hair growth and created handmade hair products. Sarah Breedlove, who is also known as Madam CJ Walker, gained knowledge about caring for coarse hair and started her own product line. Her first hair product was Madam C.J Walker’s Wonderful Hair Grower and her reputation skyrocketed because of the good reviews about her new creation. Not only she was an entrepreneur, she was also a philanthropist and a helpful Civil Rights activist throughout the early 1900’s.

She was inspired by her own experience to create Madame Walker’s Wonderful Hair Grower in 1905. She suffered a scalp condition and was losing her hair. She tried many different products and tried different things to stop losing her hair and cure her scalp condition. When she finally discovered her product, she began to sell it to her family and friends. After a short time, word got out and she started selling it all around the South

Shea Moisture as appeared in the September 2015 issue of Essence Magazine. The as depicts a new product the company has made, The Jamaican Castor Oil Collection. Shea Moisture is a black-owned company founded in 1991, the product was mainly used by African American women; until, the company expended with different brands focusing on different type of treatments to cure hair problems. The as has a neutral background with flower, plants, and tropical colors such as tan, green and pink. It also has pictures of the product surrounding the text which states the ingredients and difficulties one may experience but can prevent if the product is used properly. The words strengthen, growth, and restore are written in capitalization to inform the target reasons to purchase the product. For instead, the ad states that all the ingredients are remedies love and trusted by generations of women. The advertisement conveys a strong message about treating and perfecting hair that is having difficulties maintaining healthy hair. It also uses an emotional appeal to influence women to make a better way to feel beautiful.

The product I have chosen for my marketing plan project is an edge gel for African American women with course hair. As an African American woman with course hair, I find it very difficult to maintain sleek hair edges because my hair is so hard to manage. I’ve tried a number of products. I haven’t found one product that works. I have to blend two different gels in order to maintain my edges. Edge gel is ideal for wearing ponytails or just wanting a more polished look. I’ve done some research online, I noticed there aren’t that many edge gel control products on the market. I’ve tried all types of gel. Some gels leaves the hair sticky, flaky, and too hard. We need a gel that will condition and leave hair soft and natural looking.

While using Shea butter products to turn heads at that next big event is a great plan, ensuring you are getting a genuine product from a

In the fall of my junior year, while attending a Wella hair product education class, I discovered that I could combine my love of cosmetology and my interest in chemistry by becoming a cosmetic chemist. Over the past two years my passion for cosmetology has grown. I believe that I will always be involved in cosmetology in some capacity. By attending a cosmetology program I have been given a good foundation in the cosmetic chemistry field. In order to formulate successful products one needs to do a lot more than understand product formulation. One needs to consider the structure of the hair, what the product will do to strengthen the cortex, how it will affect the color under the hair’s cuticle. I see my cosmetology education as a unique tool that help me along the way to reach my

By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations, and she was known as the local healer all over the countryside in Bonthe, Sierra Leone. Shea Moisture CEO Richelieu Dennis wrote and executed the mission statement because he saw a need and demand for consumers who were looking for natural organic cosmetics, and hair products and so, the founder of Shea Moisture took the opportunity to design a business and marketing plan that established Shea Moisture organization. The workers of Shea Moisture organization have a sense of pride in knowing what Shea Moisture organization was founded from humble beginnings of the life of Sofi Tucker and Shea Moisture CEO Richelieu Dennis, and how they are passionate in making and supplying some of the best natural organic cosmetics, and hair products in the

How do professionals get the best hair and body treatment? They get it by putting on this magic serum called Morrocanoil. Moroccanoil comes from an Argan Oil tree, found in the Mediterranean that is used for numerous things such as for cooking, hair and skin products. Carmen Tal, who is a Chilean native, was traveling to visit family when she had damaged hair, and someone she was with took her to a salon in Tel Aviv, Israel that uses the product, Argan Oil (“Carmen Tal Shares”). After Carmen received the treatment her hair completely restored it to healthy and silky hair. When she saw her results, Carmen and her ex-husband wanted to share the product with the rest of the world. From the start she had to get North American distribution rights then Tal bought the company outright and started her own brand (“Carmen Tal Shares”).

MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

Trees not only have the capability of bringing majestic beauty to a landscape, they also have the ability to sustain the livelihood of individuals from the small seeds they provide. Traditionally trees have been felled to make timber, but the Shea tree through the development of seeds has the potential to develop into a major export item. Shea Butter comes from the seeds of the Shea tree which can be used in the manufacture of food items, pharmaceuticals, and cosmetics. The moisturizing and healing properties of Shea butter have been discovered by western cosmetic industries in recent years, but Shea butter has been in use in African society for centuries. The Shea butter is gathered by women and young children and involves tedious labor

Matilda Coconut hair products aims to provide high quality hair care products that enhance the beautiful, health and shine hair and positively contribute to the environment by using natural ingredients found in coconut oil. We pride ourselves on providing a high quality product that carters to our customers’ hair management care and enables them to grow health hair.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into