Shopping Malls

5817 WordsAug 22, 201124 Pages
PROJECT ON MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective……………………………………….. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers. 3. Methodology……………………………..…………. 13 4. Questionnaire ……………………………………….15 5. Finding………………………………..…………….. 17 6. SWOT………………………………………………. 26 5. Recommendations ………………………..………… 29 6. Conclusion ………………………………………… 35 7. Bibliography…show more content…
Up until the mid 1990s, most modern-day developers built enclosed shopping malls in order to create a climate-controlled shopping environment. Today, developers are returning to the creation of open-air shopping malls. Outlet malls, shopping centers featuring name brand retailers selling their products at discounted prices, are often built in an open-air format. Types of Shopping Malls In general, you will find only regional centers, superregional centers, and fashion/specialty centers on this Web site. Relatively few community centers were chosen, but appear here because the center may have, at one time, been considered a regional center. Only a few theme/festival centers were listed in heavily urbanized areas, such as San Francisco, because of their particular attractiveness or size. Finally, the new designation, lifestyle center, displays because of their classic-mall type appearance even though they are without a classic-mall anchor store. 6 Fashion/Specialty Centers Characterized as higher end, fashion oriented centers between 80,000 and 250,000 sq. ft. Community Centers Characterized as having between 100,000 and 350,000 sq. ft. Usually two types of anchors, such as a discount department store or large specialty/discount apparel store. Lifestyle Centers A new designation that has a loose definition. Generally, it's a center that does not have an anchor tenant in the classic sense (that is, a department store). However, lifestyle centers

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