Should pasta companies be forced to label the country of origin?
This past week Italy formally asked the European commission to require country of origin on pastas sold in Italy. As many expected, this has caused an uproar with international companies, most notably Canadian, who believe this requirement will cause lessen sales. Italy’s proposed plan is to show where the wheat is grown and milled on the pasta packaging. This regulation would clearly be a detriment to Canadian pasta brands and would also require Italian pasta brands to segregate from one another by country. With margins in consideration, this will surely increase the cost of moving durum into Italy. Italy has been Canada’s second largest foreign buyer of durum in the 2016-17
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Four years ago the United States was in a similar situation with Mexico in regards to international meat, rather than pasta. On September 11, 2013, a United States’ district judge refused to stop the government from requiring more specific labels on beef, pork, poultry and lamb products that were sold in the United States (The Pig Site). This served as a victory for defenders of the mandatory Country of Origin Labeling (COOL) policy. COOL, is a controversial United States food and agricultural labeling policy that was implemented and deemed mandatory in 2009. The policy requires that fresh foods, most notably meat, must indicate on the label where the product was born, grown, raised and slaughtered (The Pig Project). It is not a secret that international and domestic businesses operate differently, As mentioned in chapter 1 of the textbook, companies can expand their sales by engaging in international business. In this case, Canada exports their pasta in hopes of tapping into the enormous pasta market or Italy. In fact, according to a study done in 2014 by the International Pasta Organization, Italy is the clear ahead leader in pasta consumption per capita. Italians consume 25.3 kilograms of pasta per capita, while Tunisia came in a distant second at 16 kilograms per capita (International Pasta Organization). From the standpoint of Canadian pasta corporations, having their pasta in a pasta dominant market like Italy is a
The NCBA continues to fight against the same challenges it has faced in its more than a hundred year history as well as the new challenges of today. As recently as this week, the NCBA has had trouble influencing policy in its favor. The country of origin labeling requirements in the 2014 Farm Bill were not changed to the NCBA’s liking (Farm Press). The new rules require meat products to be labeled with where the cattle was born,
Moreover, most of the popular food service at that time entered a foreign market, especially from the US to Canada, with a wholly-owned subsidiary. Especially when Dunkin donuts and Mister Donuts brought in the donut culture successfully and McDonald even became one of the leading food service in Canada.
The evolution of the Spanish pasta market has not gone according to the expectations of the Spanish Association of Pasta Producers (AEFPA). They believe that the current consumption of 4 kg per person can be increased up to 5 kg per person within in the next two years but, the reality is that the expected boom, hasn’t come true. To push the demand forward the AEFPA has decided to run a high profile campaign in an effort to increase the consumption of pasta.
companies to sell their products in other countries? Explain how this helps the U.S. (2-4 sentences. 2.0 points)
The Meat Inspection Act of 1906 was an attempt to regulate the meatpacking industry and to assure consumers that the meat they were eating was safe. In brief, this act made compulsory the careful inspection of meat before its consummation, established sanitary standards for slaughterhouses and processing plants, and required continuous U.S. Department of Agriculture inspection of meat processing and packaging. Yet, the most important objectives set by the law are the prevention of adulterated or misbranded livestock and products from being commercialized and sold as food, and the making sure that meat and all its products are processed and prepared in the adequate sanitary and hygienic conditions (Reeves 35). Imported meat and its various
In recent times political tensions between the United States, Canada, and Mexico have risen over in essence a piece of paper. The United States placed a policy that required countries to place a label of origin on specific meat products that would be entering the United States. As this policy elevated foreign tension, creating a threat of possible tariff on any American meat export into Canada or Mexico tension also raised in side the American borders as well. A tariff would cause cattle producing state’s economy to decrease very heavily generated a sense of anxiety. Yet, in 2015 the House of Representatives passed the H.R. 2393 amendment revoking the country of origin label (COOL). As the situation surrounding the H.R. 2393 was unique to say the less, as a study we were interested in Did other factors affect the Congress’ voting behavior of the representatives towards the H.R. 2393 bill in the states of New York, Texas and North Dakota? With the influence of money from PAC, the
Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,
Now whenever goods from Italy are imported into the United States it is inspected by Border Protection, and Customs. Customs in New Jersey said that they have detected phony olive oil imported from Italy. This oil was improperly labeled as extra virgin oil(Rodriguez). Also olive oil farmers have begun to sell their products directly to their customers to skip past the mafia middle men who tamper with the oil(Rodriguez). Luckily the muckraking of the agromafia has made a very big effect on the security measures that countries use when dealing with Italian foods.
Have you asked yourself yet, who regulates meat products? The USDA does. This government agency ensures that the nation’s commercial supply of meat, poultry, and egg products are safe, wholesome and properly labeled and packaged to consumer and buyers. The Department of Health and Human Services and The Environmental Protection agency are two reputable government agencies that coordinate with the USDA to ensure food and medical safety is regulated lawfully. Every four years, there is an important “food code” that is revised by U.S. Food and Drug Administration that affects all levels of government agencies. The food code is used as a model to develop and update food safety rules that require consistency with national food regulatory policies. Businesses and industries controlled and regulated by the food code are retail, food service, and medical institutions such as
In the cover story, “Loving Animals to Death” by James McWilliams, it discusses how important it is to know where you get your meats from. For example, Bob Comis of Stony Brook Farm is a different type of a professional pig farmer, in fact, the good kind. He believes it's important that the animals he has should be raised with dignity and not unfairly and crudely. Although Comis' believes what he does for a living is wrong, he does it because it's what we all enjoy eating regardless of how much we truly know about it. What's most important when it comes to food is where it's coming from and how it will be prepared. If a person loves pork, that's fine, as long as the pork comes from a local humane farm. The food movement is basically more constructural rather than nutritional. Eating anything you want is fine as long as it comes from a place that is nonindustrial.
Treating all of Canada as one market has many advantages. A company typically implements a global strategy when it wants to save money. A company can be more effective when it sells the same products to every market, because there is no extra time spent on differentiating the products per market, which means there are also no extra costs. Money is saved from buying in bulk and having a standard packaging. In return, the company can put more focus on the product and work towards changing and enhancing the product. The case states that the market share of Saralyn Mills has increased in each of the product categories in which it competes. By implementing a standardized strategy,
When immigrants came from Italy to the United States of America, immigrants brought different dry pastas with them from their own regions. The food, pasta, was immediately classified as ‘Italian food,’ “despite them
The Modern Trade channel in Mexico reached a market share in value terms of 33.1% (Barilla, 2016c). The strategic position of the central American state enabled Barilla to reach one of the most potential countries: Brazil. In this territory Barilla reached a 5% market share, an increase of 1% from last year, and opted for a dedicated packaging layout catching the Brazilian growing interest in the “Made in Italy” food products, especially in Brazilian metropolis (i.e. San Paolo’s market share rose to 19%, a 3% increase from 2014) (Barilla, 2016c).
the multinational corporations entered the market the food labeling has not been reliable. I take as an example the best olive oil the “extra virgin olive oil” made in Italy that is very hard to find, what’s found instead is a blend of different oils coming from different countries: Greece, Spain, Tunisia, Morocco, etc. Those oils, are shipped tax-free to Italy where they are bottled for the order and profit of the multinational corporations. The labels on bottles will read “Packed in Italy” and are sold at prices very close to the “Made in Italy’s” products. What is at stake is the knowledge of the origin of the product and above all the way that it was produced, including the chemicals that were added plus sanitary issues. This is a downfall for the Italian image that before the multinationals entered the market was known for their high quality goods and the reputation in the field.
Over the past decades Japan has seen a shift towards less traditional foods to international cuisine (Austrade, 2011a). As a result there is increased competition on the global food market and an increasing consumer demand for healthy foods (Austrade, 2011a). This is due to a rapid increase in health consciousness and the ageing population within Japan (Austrade, 2011a). Therefore providing Fonterra with the opportunity to enter a new market.