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Simulation Reflection Paper

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Over the past three weeks in the University of Phoenix Marketing Management class, I have completed three simulations based on real life marketing situations. The first simulation was titled, "Forecasting Market Demand." This simulation discussed the importance of determining the future demand for your product in the voice commanded software industry. The marketing team for the new Listensoft software needed to accurately forecast the production capacity of the new product and the pricing strategy. This task is especially difficult because human behavior is difficult to predict. Forecasting behavior "…is about generating numbers out of expectations, opinions, statements, prior patterns and a host of other subjective elements" (Forecasting …show more content…

A comparable industry I have determined would be the movie sales and rental industry. The pricing of my items also will need to be compared to other larger retailers to ensure I am remaining within the industry average selling price, and the industry trade price. Service Added Based Differentiation In mature markets such as the luxury car industry, different companies own the market shares already. These companies sell similar items at comparable prices, so the key to success is to differentiate their item by adding a service that customers feel is valuable. I found the Service Added Based Differentiation Simulation very difficult. My results were less than optimal every time I attempted something different. My first attempt at the differentiation was to add the GPS System in all of the Camyo vehicles. My decision was poor because it appeared not to have added a higher value perception within my target market. The customers were able to assign a value to the GPS system, therefore it was not the best option. Although my actual unit sales were not optimal on my initial attempt, the profitability of the car was high since I raised the price. My second decision was made based upon the recommendation to add more than one option. Therefore I added the GPS system and the weekly car wash. The customers viewed the

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