Small Business Case Study

Today, businesses both large and small face immense cyber threats and must continuously evolve to

I would advise Shania that an LLC would be the best form of business to accomplish her goals. Shania wants to open a Christian coffeehouse and already has a name in mind. Colorado LLC laws allow LLCs to be formed with one or more members, taxes them at a lower rate like partnerships and sole proprietorships, and provides the members with lower liability that protects them from the company’s debt (Scrofano, n.d.). This form of business will give Shania the ability to name her company what she wants and run it how she wants. The limited liability is also desirable.

Roughly 24 million people live in Australia. Of this, 2.4% is made up of Indigenous Australians (Australian Government, n.d., Population today, para 1). Due to the nature of work that paramedics do, they come into contact with a variety of different cultures, many of which are Indigenous Australians. Paramedics are often the first point of contact a patient has entering the health system, this can be crucial as it sets the standard of health care the patient will expect. Establishing trust and a good rapport is a starting point, it allows patients to have reassurance that the health system is there to assist, cultural sensitivity is important to achieve this. When attending an Aboriginal patient there are many aspects to their culture to bring

Although security breaches in big corporations often make the news, security breaches in small businesses are also a very common occurrence. The common misconception among small businesses is that their businesses are too small to attract security breaches and do not employ strong security. Other small businesses take their chances with a single layer of security like a firewall. These are very dangerous misconceptions because there have been attacks on small businesses in the past and continue to do so in the future. This is because small businesses handle large amounts of personally identifiable data if stolen could have a long lasting and damaging impact. Cyber crime today uses many methods to steal information. Since most communication

The current business is a family run farm. The farm has a capacity of 20 stalls; 10 of those stall are filled with boarders while the other 10 hold Megan’s horses, her father’s horses, or horses that belong to the barn. The barn is breaking even while using the money from boarders to cover the family owned horses.

Investors play a significant role in enhancing the growth of enterprises all over the world. As the world continue to experience emerging challenges and opportunities, the number of emerging entrepreneurs continues to rise as well. Even though some of these budding businesspeople have a financial base from which they launch their new ventures, a majority do not have identifiable sources of funds. Therefore, this group of unlucky entrepreneurs is always seeking out successful and sophisticated investors who are always willing to invest in new promising start-ups. However, the catch is that the budding businesspeople seeking partners and funding must first and foremost do a pitch, where

Mike Tartakovsky raised concerns about unlimited data and minutes. The way calls are being made is changing to become more data dependent communications. The group believes data is going to be a bigger factor than minutes in the future, especially when One Drive is implemented. Robin explained that usage of data and minutes would be monitored closely and the ability to increase or decrease minutes or data is a component of the new contract. Under the new contract, device costs will contain a usage component and a support component which will be charged monthly by device. Stacy informed the group the MDM component will be added to the device costs. OCIO is still working through the details of how the funding will work. Working with

Peter Nicholson wishes to convert the factory in the north east to production of the electric taxi. Using data in Appendix C, Table 1, calculate payback period and the average rate of return.

In 2014, seventy million customer’s data were stolen by hackers (Yang, & Jayakumar, 2014). Hackers also made away with about £20 million (US $25.4 million) of bank customers. Germany Vodafone, a mobile telecommunication company revealed that two million customer’s information was illegally downloaded by hackers (BBC News, 2013) while in Japan, JTB, a tourism company says hackers stole eight million sensitive customer data (Wanklyn, 2016). While most hacking that has made the news, involve big businesses, small businesses are also being affected by cyber criminals. An example of how hackers are exploiting small businesses can be seen in the report of their activities in the real estate market. Hackers compromise real estate agents email and lay low till a real estate agent is about to close a sale (Fuchs, 2016). The hacker will then email instruction to the agent 's client using the compromised email address which the client is already familiar with. It is a very deceptively clever plot that takes advantage of the existing relationship between the agent and the client. Millions of dollars were reported lost to the real estate scam by one business executive (2016). Who responded to a closing cost instruction from a hacker thinking it was from his real estate agent.

Recommendation to plan and implement a security policy in order to protect our financial, intellectual and customer data from external threats. The rising number of cyber security attacks is a problem that is growing more advanced everyday. In 2014 cyber attacks against large corporation increase 40 percent from the previous year (Carey, 2015). Due to these threats small businesses through large multi-national corporations are under immense scrutiny as to how they are dealing with protecting their intellectual property and sensitive customer data from being lost, stolen or modified. Computer hackers are constantly finding more creative ways to exploit security holes in networks, computer systems and web e-commerce sites.

In the complex online world of ever flowing data where users are getting more educated about issues like privacy policies, terms of use, concerns over sharing persona information online or similar concerns about their banking details, it has become ever more important to deploy finest cyber security measures for startups as any lapse in security, opening a back door to critical data can seriously damage the reputation any startup desperately needs.

Today, information technology plays an ever increasing and integral role in most modern business operations. Taking advantage of the digital age, businesses can utilize technology to create more efficient and productive systems, help capture new markets, or automate processes. Businesses and organizations are becoming more and more dependent on technology to exchange, store, and use or create information. However, many businesses simply are not prepared for or have limited resources available to deal with today’s complex and rapidly changing information technology landscape, most notably in the area of security. Small to medium sized businesses with limited IT budgets and support are fast becoming the target of choice by cyber criminals and hackers. According to the latest statistics released by cyber security firm Symantec, in December of 2015 more than half of phishing attacks were carried out using fake emails against small to medium sized businesses, a trend that has steadily increased over the last five years (Symantec, 2016).

Statistically, US$400 is spent by the international economy on cyber crime every year (Gabel, 2015). Besides, in 2013 alone, around 3,000 American firms were attacked by cyber criminals. Two high-profile, major players in American retailer industry– Target and Home Depot suffered from being compromised. In some other firms, hackers stole money from accounts, engaged in industrial espionage. Even worse, for some unluckily organisations, these hackers even took over the systems completely and requested for ransom money.

In today’s advanced world of technology, valuable information holds the same amount of worth that of new world currency. Since information is highly important, it is crucial that it remains secured. This is ultimately covered by data security and privacy. Online data is a hacker’s dream, as it holds the ultimate value of materials for these cybercriminals. For example, on a broader scale, banking information can be worth over a thousand dollars depending on the account balance. If cybercriminals get a hold of these information’s, it can be costly for businesses. On a smaller scale, for a small business, customer information theft can paralyze operations and even put a company out of business. In order to prevent these crimes, there are nine important data security policies that starts with ensuring data security accountability, policies that govern network services, scanning for vulnerabilities, managing patches, system data security policies, the response to incidents, acceptable use, monitoring compliance, and account monitoring and control.

So, is it that you think you can’t afford marketing? Not sure whether to hire a consultant or have an in-house marketing director? Maybe you don’t know where to start or don’t have the time to implement? Chances are, one of these is your biggest marketing challenge.