Smoking In Instagram's 'Snuffed Out'

First let’s talk about the image itself and what it symbolizes. To elaborate, the image has a very dark background which could imply a darkening death that the cigarette leads or a path that should not be traveled on. The feeling most viewers may get from just the background is pain, fearfulness, guilt or failure. Also, the main attraction is, the cigarette. The way it

Did you know that almost every one person out of seven smokes cigarettes on Earth? It is one of the top cause of death, yet, five million people die each year. Anti- smoking advertisements usually comes up very often, when you are watching TV, on social media, even on top of the cigarette packs. The advertisement that I choosed to do my rhetorical analysis is black and white picture, showing young woman smoking a cigarette and the smoke is forming like rope around the lady’s neck where it is about to choke the lady. The advertisement is using the two rhetorical claim of logos and pathos through this picture. Through this advertisement, the image shows us how deadly it is to smoke cigarettes.

Showing a man holding a loaded revolver with cigarettes with black background and in large white text the phrase “Smoking Kills,” the ad implies that smoking is responsible for killing millions of people. The use of black and white color contrast works very well, to go along with the strong image presented. To go along with the color contrast, the use of light text and on the shadowing pitch-black background make a good-bad type comparison within the image. The ad also provides the numerous side effects of smoking cigarettes in small but clearly readable text. “Cancer, heart problems, gum disease, emphysema, depression and fatigue,” these are only a few of the smoking-related illnesses clearly written out in this advertisement (1). This ad wants people to realize the smoking-related illness, and side effects from smoking and successfully does so with the use of text as image. Smoking-related illnesses costs of the ones listed in the ad and more, account for $300 billion a year in the United States. Costs have been going up at an alarming rate due to the continued addiction of old smokers and the use of tobacco products by new smokers. At the bottom of the ad under the “Smoking Kills” phrase, it asks the viewers a question “so why bother starting?”(2) This use of text as image gives the viewers something to think about in the future when faced with temptations to smoke. Providing an abundance of information and using a strong visual, the first advertisement portrays a clear message and presents the viewers a strong argument. This is an example of a good, effective

The small shadow beneath each cigarette is evidence of an outer source of light, specifically the kind that is used in the laboratory. Under such circumstance, one can regard the scene as the cigarettes are being examined for their harmful ingredients and toxicity. Another interpretation of this technique is referred to stage-effect. The central image is lightened as if the poster is a large stage focusing on the main character, the cigarettes. In this analysis, the line of cigarettes is then another metaphor to the addiction of smoking, and once one starts smoking, one’s life only evolves around these “main

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

Think of someone who you love that smokes, now think of that person getting a fatal diesease that could cause heart attacks,strokes, or cancer. These dieseases are harsh realties for many smokers. The stamp out smoking website released and advertisment that made a major impact. The ad is all black and the main message is smoking kills so why bother starting? This question has caused many smokers to think twice before smoking.

One of the ways that photography limits our understanding of the world is through the manipulation of images to trick us. In cigarette advertisements, the picture of the cigarettes is edited with vibrant colors and little details to the point that it starts to persuade the viewer to think that smoking is good. This is how companies manipulate their images to fool us. Others claim that it does not matter because the point that the advertisement is trying to make is that cigarettes are harmful, but this does not go through the viewers heads because

The image itself, is trying to get a reaction from those who smoke and those trying to help someone quit. In the picture, you can clearly see a cigarette pack with cigarettes inside dressed as crayons. This is giving the audience an impression that children see cigarettes as something they could use every day. Not only is it bringing it back to children, the child’s writing is specifically saying just like mommy. ASH is tugging at the emotions of those who smoke who are parents as well and see that what they do in front on their child affects their child in the long run. In addition, under the writing there is a simple sentence that states, “Children whose parents or siblings

Cohen, E. L., Shumate, M. D., & Gold, A. (2007). Original: anti-smoking media campaign messages: theory and practice. Health Communication, 22(2), 91-102.

When analyzing both the text and visual, the effects of both compliment each other, because the visual gives the viewer a perfect example of the text. In this particular case, the main focus is directed towards the visual side, since the written part is not much of a read and the picture takes predominantly most of the visual. It is important to point out that even if the visual is about the text, the image gives individuals an idea of who could be affected by the second smoke rather than creating your own image, given that the text does not specify any real situation in which the topic is presented, the picture is a set example. This helps get a deeper understanding of the subject, because if the viewer has no prior knowledge about smoking, the picture helps the viewer get a better idea of what it deals with. Without the visual, the text would still have some impact on the viewer, but not as

The message quickly lets the viewer know that their habit cost more than just a few dollars and their personal health. It can also affect the health of people who have never smoked. This lack of empathy can stem, not from malice, but from

This is portrayed through the legs as the image shows a cigarette that has been transformed to depict a human body with the legs waist and torso in a lying position probably depicting the manner in which dead bodies are normally placed facing up. The image used in the visual text is the image of the cigarette and the colors used are white and brown which have always been associated with cigarette. However, the background of the visual text uses black to signify a dead end. That is, tobacco smoking can only lead to a bleak and dark future for the smokers. Further, the choice of words, “smoking kills” is quite comprehensible and cogent as it directly addresses the effects of tobacco use. Prolonged use of tobacco is liable to bring about serious ailments that eventually lead to the death of the

This advertisement shows a picture of a battery that has the look of a cigarette with smoking coming off the one end. The caption below the battery says, “smoking drains you out.” The meaning of

The history and background cigarettes have a controversial past. There are tons of different brands of cigarettes, and they are responsible for many deaths and diseases. Worldwide, tobacco use causes nearly 6 million deaths per year, and current trends show that tobacco use will cause more than 8 million deaths annually by 2030. For every person who dies because of smoking, at least 30 people have a serious smoking related illness. “Smoking is the number one preventable death in the U.S. Killing over 480,000 people every year” (CDC 1). “41,000 People are killed from second hand smoke per year” (CDC 1). This is just one of the bad things about cigarettes. There are hundreds of different kinds of cigarettes out there ready to harm people. Some being more popular than others. Cigarettes are sold all over the world. The most popular locations to buy

Imagine yourself sitting down to dinner at a restaurant. You are sitting down trying to enjoy your dinner when all you can smell is smoke. Not only are you just breathing in the smoke, it is also damaging your body at the same time. Or imagine yourself at your work place, whether it be a restaurant or office, and you are forced to breathe in second-hand smoke the entire time you are there. In this paper you will be informed of the harmful effects of second-hand smoke, and why smoking should be banned from all public places.