Social And Social Impact On Social Media

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This study suggests that social comparison orientation (SCO) produces negative outcomes is associated with social media use. They believe that people high in SCO are very aware of people around them and thus are more drawn to social media because the expansive networks allow individuals to connect to a wide variety of others, and we can learn a large amount about these people from their profiles. Also, social networking sites allow for upward social comparison, or the comparison of yourself with those who you regard as better than yourself in some way. The research is focused around two main ideas. First, because of the rich information about others on social media, those who socially compare should be more inclined to use social media. Second, because social media allows for upward social comparison, it has negative psychological consequences. The main purpose of the study was then to examine the association between social comparison and social media usage. Research was divided into two separate studies. The first study was conducted determine the association between social comparison and social media use. Participants were 145 undergraduates (106 female) who were surveyed on the frequency of their Facebook use, and how much they thought Facebook interfered with their everyday life. Next, 275 undergraduates were given the same survey. The second study looked at the difference between high SCO and low SCO. One-hundred and twenty undergraduate (92 female) were randomly

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