Social Exchange Theory 2
Application of:
The Social Exchange Theory
In everyday interactions people are always looking to have a positive experience among those with whom they interact. According to the Social Exchange theory, with each interaction an individual has with another, that individual attempts to maximize the positive outcomes and minimize the negative. The purpose of this paper is to apply the Social Exchange theory to an authentic real life situation to best illustrate the theory and the key concepts that it holds. In applying the social exchange theory from demonstration, to application, to then explanation, a better understanding in terms of the value of the theory will be shown, as well as the function that it
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According to West and Turner this is critical to the Social Exchange Theory (182). The theory rests on the notion that within the limits of the information that is available to them, people will calculate the costs and rewards of a given situation and guide their behaviors accordingly West & Turner 182). Meaning that people are always calculating the rewards and costs for each situation they are put into, and those rewards or costs determine the outcome of their decision-making.
Along with assumptions for the Social Exchange there is another factor that plays a key role. Relating to the concept of cost and rewards is the comparison level or CL. "The comparison level is a standard representing what people feel they should receive in the way of rewards and costs from a particular relationship" (West & Turner 184). Therefore the individual weighs the pros and cons of the relationship. If the cons are an
Social Exchange Theory 5
acceptable amount, then the relationship should very well stay the same. However, if the costs far outweigh the rewards, then there is what is called a comparison level for alternatives (CLalt). As stated by West and Turner, "this refers to the lowest level of relational rewards a person is willing to accept given available rewards from alternative relationships of being alone" (185). Signifying that the CLalt measures how people evaluate a relationship compared to the realistic alternatives
They explained that: “Changes in incentives influence human behavior in predictable ways”. The main point of this concept is that the more attractive an option is the more likely an individual to choose it. Another point that they also focused on was the fact that if a particular product more costly, the more unappealing it will become to the consumer. They used examples such as employees will worker harder if they feel that they will be greatly rewarded or a student will study material that they feel will be on an
At this layer in the relationship, we can look at the cost and rewards of the situation. The cost of Rose
There are over six billion people on Earth today. Each of those people has countless relationships, which extend further into an immense network of relations among thousands of individuals. These relations can be romantic, professional, unconditional, mutual, or the strongest of all, friendship. Friendship is a term used to denote co-operative and supportive behavior between two or more beings. In this sense, the term connotes a relationship which involves mutual knowledge, esteem, and affection and respect along with a degree of rendering service to friends in times of need or crisis. Friends will welcome each other's company and exhibit loyalty towards each other, often to the point of altruism.
3.1 Process involved in the development, maintenance and breakdown of relationships – development - Reward/need satisfaction model direct reinforcement may encourage the formation of a relationship between individuals. Operant conditioning could occur where an individual is positively reinforced with the potential partner offering pleasant stimulus such as smiling. Additionally social needs may be provided for by this potential partner such as friendship and sex, furthering the likelihood of a relationship developing. Alternatively negative reinforcement may be involved where a negative stimulus is removed by the potential partner e.g. If a woman helps a man through a troubled time in his life he may find her more attractive as she has helped to alleviate his negative stimuli. Liking through association – Classical conditioning The potential partner may be associated with pleasant circumstances. If someone was to meet another individual while they are in a good mood, they may then associate such individual with the positive mood, finding them more
Though one may favor exchange processes that conclude with a social association that values the idea of equality, however Blau states that exchange processes can “give rise to differentiation of power” (Blau 1964: 114), which results with relation to superordination and subordination. Blau explains this disequilibrium as a result of needs for resources from unlike partners and efforts among equals to gain advantages over the other (Blau 1964: 114). Relating to intrinsic rewards, if one counterpart gains a reward from the exchange, the other counterpart expects repayment in the form of future wards – hence the principle of reciprocity (Blau 1964: 121). Reciprocity between unlike counterparts creates this sense of imbalance
Social exchange theory includes the following concepts: success, stimulus, value, deprivation, satiation, aggression, and approval. Homans defined each of these concepts explicitly in his book and various articles. The success concept which he defines is the principle of reward. (Homans, 1983, p. 33) While stimulus is defined when a stimulus presents itself and it resembles a previously rewarded activity, that individual is likely to repeat that action again. (Homans, 1950, Chapter 4) Homans defined value as a system of rewards and punishments. (Homans, 1983, p. 32) Deprivation and satiation was defined as the more often a reward has recently been received, the less valuable further rewards become. And if forced for a long time to go without a certain reward, an individual will lose interest and move on. (Homans, 1983, p. 33) Lastly, aggression and approval falls under the principle of distributive justice. When behavior does not receive the expected reward the response is anger. Yet, when the individual receives a greater reward than what is expected or does not receive punishment he will be pleased. (Homans, 1950, Chapter 4).
One theory of the formation of a romantic relationship is one put forward by Byrne and Clore called the reward/need satisfaction model. They suggested that we have relationships long term because we find them rewarding, or we don’t like the prospect of being alone. The rewards from a partner can include friendship, love and sex, or the particular person is associated with pleasant situations so then we want to spend time with them and form a romantic relationship. This can also include the satisfaction from a relationship with a person of high social status, as it would make you look good to other people. These needs can differ from person to person
People constantly evaluate the rewards and costs of their relationship as well as the rewards and costs of interaction with another individual. Rewards and costs can be tangible, such as money or gifts, or psychological, such as social support or intellectual stimulation (Unger & Johnson 604). According to Unger and Johnson, “if the reward/cost balance is more favorable than that of other potential relationships, the person will remain in the relationship, if the costs outweigh the rewards and an alternative relationship with more favorable outcomes is available, the person will leave the existing relationship in favor of the alternative” (604). Yet each reward and cost is different to each individual. To better understand reward and costs is to better understand each individual.
The reason is that the reward is not the main thing that is backing up the action; but something else that could be self-develop, peace, etc. An example is a boy does his homework just because he was told by his parents to do his homework. Based on that the boy believes that his parents know what is best for him to do.
In the book Freakonomics, Steven Levitt and Stephen Dubner note “An incentive is a bullet, a lever, a key: an often-tiny object with astonishing power to change a situation” (16). This is to showcase the amount of power an incentive can have over a person or a situation; either good or bad. Humans are found to use incentives when it comes to making daily decisions. Often, people need motives to proceed with their plans. Some tend to make either moral, social, or economic incentive. The moral incentive is about self-respect; keeping in check with what was taught to believe is right and wrong. The social incentive is how the public views the person; wanting to look good in front others. Economic incentive, however, would relate to monetary benefit. While all three incentives can affect people’s decisions, economic
Social Exchange Theory – Social behavior exchange theory is an exchange between parties as a representative of consent and status (Homans, 1958, p.
He argued that every human being has unique preferences which greatly influence them when making choices (Breen and Rottman 1995). People are mostly motivated by money and are likely to carry out a cost-benefit analysis before settling on a decision. It is based on the following premises: human behavior is based on rational calculations, human beings act with rationality when making choices and these choices are aimed at maximizing gains or pleasure. In a similar manner, Interactionist Theory (IT) is used to study social interactions among people. It does not study the entire population at once, but rather studies smaller social groups. It focuses on how individuals act and how they make behavioral choices depending on the way they interpret situations (Hindess, 1998, p.42). From another perspective, it states that human beings only react to social stimuli. As such, they are social actors, and must adjust their behaviors in consideration to the behaviors of other human
The ability to create relationships based solely on mutual understandings and shared common interests have fed the social
There is also the trade-off of being with friends or keeping my house clean. I could probably list a few hundred tradeoffs that occur during my day. Another principle of economics is incentive. Incentives are a form of motivation for a person to do something; a simple example of incentives is being paid working wages. The Montessori school children in the study had an incentive for their school to do well; the profit would be funds for a school trip at the end of the year. The better their school store did the more money they had at the end of the year (Broome & Preston-Grimes, 2011). Incentives are one of the principles that show up in my daily life regularly. With four children in one house, the concept of incentives is crucial. There are chores to be done daily, and the incentive of money as a reward is one of the incentives I use.
To explain human relationships further, the social exchange theory can be another definite explanation to help distinguish how we feel to be with other people and how one perceives to be with them, either to rekindle their relationship or to question the decisions that make to be in a relationship (Kelley 1959). The social exchange theory can be defined as a term that allows behaviour to be exchanged to allow a relationship between two people to happen (Huston et al., 2013). An individual social life involves interactions between two people which can be viewed as social exchanges in terms of costs and benefits (Nakagawa et al., 2013). By taking the view of human relationships the social exchange theory argues that individuals engage in a cost benefit analysis which forms their relationship with others (Milkie et al., 2004). When the costs and benefits are equal in a relationship, it is defined as equitable (Siddiqui 2008). Moreover, romantic relationships may be difficult for some people as it involves interpersonal skills in order to make them mutually satisfying therefore requires constant maintenance. Recently, Psychologists have begun to look at the breakdown of relationships and the characteristics which requires them to fail. The breakdown of relationship is a theory which explains the failure of certain human relationships and the factors that may be involved such as lack