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Social Norms In New Media Analysis

Decent Essays

In 2013, the Oxford Dictionary crowned ‘selfie’ as the word of the year due to the overwhelming popularity of taking selfies at the time (The Oxford Dictionaries Word of the Year 2013 is ‘selfie’, 2013). Similar to many other media trends, selfies have created several controversial topics for the world to argue about. Among these controversies, selfie shaming is one of the subjects that have been talked about most. One notable case of selfie shaming was when sorority girls from Arizona State University were publicly mocked by sports announcers for taking selfies at an Arizona Diamondbacks baseball game (O’Neil, 2015). Through an analysis of selfie shaming, one can find that the social norms of new media culture clash with the social norms of …show more content…

Finally, beliefs in new media culture are often prejudiced, as demonstrated by taking a deeper look into the premises for selfie shaming. To begin with, selfie shaming has illustrated how social norms in new media culture conflict with the social norms of older generations. Unlike the social norms of new media culture, more traditional social norms call for people to use technology moderately and in the appropriate places. This is exemplified by how the sports announcers commented that “Every girl in the picture is locked into her phone. Every single one is dialled in. Welcome to parenting in 2015! They’re all just …show more content…

New media culture involves a lot of stereotypes, which are emphasized on TV shows, video games, and a variety of other media forms. The result of this aspect of new media is that people take the easy path of believing stereotypes and use them as a basis for selfie shaming. The sports announcer’s commentary is a prime example of such stereotyping in media: “Wait, one more now. Better angle. Check it. Did that come out OK? That’s the best one of the 300 pictures of myself I’ve taken today” (O’Neil, 2015). In this quotation, the sports announcer has tapped into a characteristic of a stereotypical teenage girl: being self-absorbed. Of course, the beliefs grounded by stereotypes are not always true, which is solidified by the sorority group’s actions following the incident. When the sorority group were offered free tickets to the next baseball game as an apology, the sorority group “declined the tickets, and instead asked that they be given to a local organization that supports victims of domestic violence” (O’Neil, 2015). Effectively, the sorority group’s generosity rendered the sports announcers’ comments to be very shallow and inaccurate. Therefore, one can observe that new media culture has the fault of ingraining prejudiced beliefs into

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