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Software Components Of The Hardware Platform Available Essay

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Regardless of the hardware platform available, it is the software that makes the hardware do its job. The software is the piece of the puzzle that turns the hardware into a powerful system capable of making ideas for how to apply augmented reality into areas of interest come to fruition. There are software components that are part of the AR infrastructure that is required regardless of the application being used, there is software specific to the application, and there is software used to create the content for applications. This section addresses each of these categories of software.

Augmented Reality in Retail Industry From shopping windows to products that come alive in your hand, the worlds of augmented reality and retail have collided spectacularly in recent years.
The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers have to think of new and innovative ways in which they can capture customer attention.
Augmented reality has the power to bring an image, product label or even shop window to life. Customers can see brands and their stock in a new way and engage with them on a completely new level.

1. Ikea AR Catalogue In the summer of 2013, IKEA launched their augmented reality catalogue to enable shoppers to visualize how certain pieces of furniture
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