Sony Bravia Marketing Mix

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

SONY Corporation of America is the US subsidiary of Japanese multinational conglomerate. SONY mostly specializes in Entertainment and Television. The main office is based in New York City. It is the main umbrella company, under what all other SONY companies operate in the U.S.A.

Sony has built a strong brand for themselves and is known as a quality, dependable brand of goods and services. Depending solely on their brand reputation isn’t something that Sony can do, they must constantly be well informed of the consumers wants, by analyzing the lifestyles of their target market and ensuring the products will fit the consumer’s wants.

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that

It concludes that Vizio is able to achieve cost-saving throughout the LCD TV value chain and hence captures a

Sony is the company that developed the PlayStation consoles, which is the only console I prefer to use, and so I have always been a loyal customer to their company. Before having a smartphone to take photos on, I used to carry around a Sony camera to various events and because of this, Sony became a recognizable brand for me that I could rely on. When I think of Sony I have no negative judgments that come to mind. Sony has always provided exceptional service and their products have never failed to produce a finer quality and so this article makes me wonder how Sony could be losing revenue and why they would need to close their stores located in Canada.

Sony Corporation was founded in 1946 and was originally named Tokyo Telecommunications Engineering Corporation. That name was later changed to what we now know as Sony in 1958. Ever since Sony became a corporation they always envisioned themselves as a company who “creates new markets with communication technology” (McPhail, 2014, p. 159). Little did they know when Sony started out how popular the brand would become. In 1988, as Sony was expanding, they acquired the company Columbia Pictures for a whopping $4.9 billion. They wanted to grow their US media empire and they did just that with Columbia Pictures. This sort of deal was the first of its kind in the 1980’s with it being between a Japanese company and a Hollywood studio (Richter, 1989).

Sony is a Japan based company that operates in over 180 countries worldwide. (Company Profile for Sony Corporation, 2011) Sony was co-founded by Masaru Ibuka and Aki Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment (Sony Corporation, 2014), and have expanded into more complex technological solutions, such as laptops, gaming consoles, and communications devices. One product in particular is the PlayStation 4. The PS4 is the most recent of Sony’s gaming consoles and since its release at the end of 2013 has sold 7 million units (Plafke, 2013), raking in 45 billion dollars of revenue for

Firstly, Sony’s type of business is for the public and they fall under the Audio/Video Equipment Industry. Today, Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Company 's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is also active in the worldwide music and image-based software markets. Since the 1980’s, Sony had converted itself from an electronics company to a global entertainment company with such products. Some of this company’s major competitors include Matsushita, Philips, and Sanyo. The world’s first CD player was fashioned in October 1982. Sony entered the imaging market with their first digital camera, the Cyber Shot Digital Still Camera in 1996.

“To become a leading global provider of networked consumer electronics, entertainment and services.” That’s the mission of Sony, producer of the Sony Playstation. Sony, information and

Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement, that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used to be a very simple business” (1994, p. 15) – producing an ad was more focused on creation of the content, rather than the placement. These days, however, with new media spawning, separating media and creative

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

They boast on their Hi-Fi which delivers rich music, made richer with preset equalizer settings. Among other features which Sony boast to offer are like, multiple disc changers which for putting many discs at a go. Also, some even house additional features such as the ability to handle multiple formats, track programming and repeat and random play. The home audio products categorized by Sony are: • Hi-Fi Systems. Home audio accessories. E.g. Digital media port. • D. Home Theatre System Sony has tried to combine the latest video and audio technologies. Sony has developed a series of Home Theatre Systems that provides customers with an enhanced home theatre experience, e.g. Surround sound environment and dedicated audio input for connecting portable digital music players. In this category, Sony has categorized the products as: • • • DVD Home Theatre System Home Theatre Component System Home Theatre System Accessories E. Digital Photography In terms of digital photography, Sony has produced a variety of imaging devices depending on the users and their professions. For example for a casual user or girls there are slim cameras which can be easy to carry or put on the purse. For real photograph enthusiast and professionals there are more sophisticated cameras with advanced features like digital SLR camera. And also they have produced photo printers and frames. The