Sony Threats and Opportunities

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

I decided to do my research on Sony due to the advancement in technology and the competition between companies such as Microsoft, Apple, and Sony. I have been around long enough to know about Sony’s products but the real reason that attracted me to them for this essay is because I actually believe that they are having a negative trend. I am starting to see less Sony items in stores and I haven’t really heard much about them. Whereas companies such as Apple are constantly being talked about and you often see people walking around with some type of apple product in their hands. Today we are going to research Sony through a horizontal analysis and through different ratio analyses. Let’s see what we find!

Sony have been known worldwide as a Japanese multinational company, its efforts trying to expanding business in United States, have made that Sony acquires CBS Records and Columbia Pictures. Thus, creating Sony Music and Sony Pictures, which represent Sony entertainment. This involved to the company in $1.2 billion of debt, and assigned goodwill assets for $3.8 billion.

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that

In the coming three-year "mid-term" period beginning next April, "We are considering decreasing investment in semiconductors greatly," Nakagawa said. Under the new policy, Sony intends to focus on three areas—imagers, game LSIs and system-on-chip LSIs for audio/video devices. Sony has about 60 percent market share in the imager market and is now reinforcing CMOS sensors as well. One hundred and fifty engineers were shifted to the imager section from audio/video sections to boost development. In the audio/video area, system-on-chip LSIs for TVs and Blu-ray Disc next-generation DVD products will be reinforced, but non-profitable chips such as GPS-integrated chips will be discontinued.

c. It created too many new business units that made the corporationÂ’s operations cumbersome and reduced communications among management

In addition to the opportunity that Sony has to take advantage of the networking aspect, Sony must continue to work on their brand name. Sony’s brand name has become less powerful in the recent years and is partially due to the very wide range of product offerings that spread Sony thin. Since they offer so many products, it is difficult to concentrate and make each of those products the best in the market. According to Rick Giusto, “The Sony name just isn’t the same as it even was five years ago. It used to be that Sony

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

Buyers have a high bargaining power because of the low switching costs the Internet market allows. Besides, the market is very competitive, and that ensures a high power to consumers.

There are 2 mains problems with Sony’s way of managing R&D activities. First, the lack of coordination among divisional managers due to a silo structure. This insufficiency of coordination led to bad allocation of resources in R&D for improving existing products. Moreover, different divisions and products groups under the decentralized structure have been allowed to pursue independent agendas. So, different labs worked on the same project. It is fair to say that Sony wasted resources and duplicated efforts for nothing. Secondly, even if we don’t care about the first problem, Sony’s R&D efforts have simply been less effective than

The "culture of variance" that came with the reach of budget objectives led to a lack of trust between the Group and TB since managers just gave enough results of what they needed to shield their performance from blemishes and "under promised" in order to subsequently "over deliver". Moreover, this "game playing" was leading to a lack of accountability of the business unit managers.

Sony being such a large corporation is highly diversified into the electronics field, financial services, etc. This helps them to sustain because incase one particular industry is slowing down, it will not affect the entire company as a whole as much as it would if it were only catering to that industry. Diversification helps reduce risks and therefore minimizes the chances of failure

Sony Corporation is the gadgets specialty unit and the guardian organization of the Sony Group, which is occupied with business through its four working portions – hardware (counting computer games, system administrations and restorative business), films, music and budgetary administrations. These make Sony a standout amongst the most exhaustive excitement organizations on the planet. Sony's important business operations incorporate Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer

Sony is a company dedicated to the love of life. We develop things for any kind of imagination. We develop Products that stimulate the senses and refresh the spirit and create ideas that always surprise and never