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South Delaware Coors

Decent Essays

1. Problems and Opportunities

Larry Brownlow has a business opportunity and decision to make regarding whether or not the business is a feasible option. This business opportunity is perfect for Larry because he will have access to most of the start-up costs and Coors, Inc. is expanding into his territory. Another opportunity was the ability to be successful in business in Delaware with Coors.

The problem is deciding which aspects of research will give him the most applicable information toward his feasibility study. The other problem is timing—he has little time and therefore, must be strategic about how this time between now and the deadline to apply for distributorship is used or spent. Ultimately, the problem is deciding if Coors …show more content…

4. Alternative Courses of Action
a. Brownlow could continue with the research project and make a decision to move forward to apply for distributorship based upon the results provided by Manson Research.
b. Brownlow could continue with the research project and make a decision to not move forward to apply for distributorship based upon the results provided by Manson Research.
c. Brownlow could decide to proceed with the research project/ feasibility study and at the same time seeking a partnership to share in the financial, management, legal and operations responsibilities.
d. Brownlow could continue with the research project and make a decision to sell research if unfeasibility is determined and not apply for distributorship based upon the results provided by Manson Research.

5. Recommended Courses of Action

It is recommended that Larry Brownlow should decide to proceed with the research project/ feasibility study and at the same time seek a partnership with a viable entity to share in the financial, management, legal and operations responsibilities.

Justification for the Recommended Course of Action

This recommendation is justified by the fact that this business venture is too risky for one person or entity to absorb exclusively. With the risk factors of Coors success in question and the fact that Larry's life trust and savings would be completely

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