Starbucks Case Study Analysis

1107 Words Apr 10th, 2012 5 Pages
Starbucks case study analysis
Founding
Starbucks is an international coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 19,435 stores in 58 countries,
The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were motivated to sell coffe with a high quality to the customers.
Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the
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- Opportunities
Offering a highly successful starbucks card which allows customers to prepays the purchases is one of the successful and great opportunities for this company ,also the brand recognition over the world is another opportunity to attract more customers from different countries they are operating in as they are internationally expanded .
There are millions coffee drinkers in the US and around the world and they are steadily increasing also work force drinkers should be taken into consideration to be included in these illions of people .
As we mentioned previously starbucks had invested in their employess so they are well trained , thus they have to utilize knowledgeable employee to improve their operations.
Also healthy customers should be a target for them by market a new healthy products for them as an opportunites.

Problems
We can identify the problems for this study case in a several points as per below:

• Increased competition with lower prices
• Becoming too common with too many stores
• Loss of quality due to cost saving methods
• Rising prices of resources
• Running out of innovative ideas for coffee
• Consumer trends toward more healthy lifestyles
• Cultural/Political issues in foreign countries

Strategic alternatives
The alternatives for this situation and to avoide such problems through a set of activites like Market
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