Starbucks Managerial Functions

For the second week within accounting, Team B was assigned to choose an organization, and to research the annual financial reports from the last two-three fiscal years. As a Team, we have chosen to discuss and analyze the vast coffee franchise called Starbuck’s. While using Starbucks' balance sheet, income statements, and cash flow chart, this will help us to determine how well Starbuck’s is doing with their consumers, and throughout the globe. So now let us start off with explaining a brief history for this successful company, along with all the data and records we were able to retrieve.

* Starbucks expanded to pursue sales of products in a variety of distribution channels and market segments. Products were marketed to restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select retailers. In the airline industry, Starbucks coffee was served in flights United Airlines and United Airlines. Packets of Starbucks coffee along with coffee making equipment were made available in each room in Hyatt, Hilton, Sheraton, Radisson and Westin Hotels. Coffee service was also provided in several Wells Fargo banks in California. Foodservice distributors such as Sysco

Howard Schultz, ranked by Business Insider as one of the top CEO’s of the past twenty years, shaped the consumption of coffee into an experience and developed a strong brand, Starbucks, that is recognized internationally. Eight years later after resigning in 2000, Schultz saw the company going downhill and decided to take control again, as CEO. The Starbucks creator had a vision for his company and shaped the culture by putting an emphasis on quality product and implementing the motto “employees first”. From early on, Starbucks was ahead of its time. Schultz offered healthcare for part-time and fulltime employees, extending this to domestic partnerships as well. Additionally, he makes an outstanding effort to employee minority workers, reimburse partial tuition and distribute employee stock options to baristas. After returning in 2008, Schultz made a controversial move of electing to send 10,000 managers to a leadership conference, which totaled over $30 million. He claims that this move was saving point for Starbucks and without it, the company surely would have failed.

For more than three decades since Starbucks started its operations, the company was considered as a leading coffee chain operator. However, in 2008, the company faced a significant financial downturn that almost cost it its position in the marketplace. Through strategic planning and adopting a differentiation strategy, Starbucks, under the CEO Howard Shultz, recovered from the financial decline to regain a competitive advantage over other big companies like McDonald's and Panera Bread. This paper will discuss the business strategy and management for Starbucks Company and emphasize the importance of business strategy. It will cover the strategic basics of Starbucks, its financial downfall, an analysis of its profitability and a comparison with its key competitors as well as its technological threats and opportunities.

Starbucks, as everyone knows, is the leader of coffee retailers in the world today. Despite the competitiveness in the market, Starbucks has still been the best and most famous company among those coffee companies. Success of Starbucks is due to its application of the effective and useful management theories. First of all, Starbucks has applied the General Administrative Theory which includes the 14 principles of management and the Bureaucracy. The 14 principles of management is fundamental rules that can be applied in every organisation, which

Starbucks today is widely recognized as the megabrand for coffee, and there clearly are no close competitors that have its international recognition and scope. Starbucks has grown to employ over “160,000 people and generates about 13.6 billion dollars annually” (Forbes). Much of Starbuck’s success is attributed to a man with a clear vision and drive: Howard Schultz. Howard Schultz’s passion for delivering quality coffee along with a positive café experience has given him the motivational determination to demonstrate exceptional leadership traits. This paper will give a brief overview of the history of Starbucks, and will then investigate the changes that were made after Schultz stepped in. Furthermore, problems that

In October 2012, Starbucks Corp’s senior vice president addressed a large crowd of company managers and leaders and recited the following “ "I can 't tell you all how humbling it is to be on this stage ... knowing all the work and care and love that went into this coffee that now sits in your hand” (www.hreonline.com). This pronouncement by executive management exemplifies the value that Starbucks not only places on it employees but on strategic human resource management. The company has deliberately set a tone in which each employee recognizes the value of their effort and how it is integrated into the final product.

This report shows detailed and formulated pattern regarding one of the New Zealand’s top rated organization Starbucks. It is one of the public listed companies in New Zealand. Mainly this report intended to give detailed view of managerial practices in the organization.

Howard Schultz, ranked by Business Insider as one of the top CEO’s of the past twenty years, shaped the consumption of coffee into an experience and developed a strong brand, Starbucks, that is recognized internationally. Eight years later, after resigning in 2000, Schultz saw the company going downhill and decided to take control again, as CEO. The Starbucks creator had a vision for his company and shaped the culture by putting an emphasis on quality product and implementing the motto “employees first”. From early on, Starbucks was ahead of its time. Schultz offered healthcare for part-time and full time employees, extending this to domestic partnerships as well. Additionally, he makes an outstanding effort to employee minority workers, reimburse partial tuition and distribute employee stock options to baristas. After returning in 2008, Schultz made a controversial move of electing to send 10,000 managers to a leadership conference, which totaled over $30 million. He claims that this move was saving point for Starbucks and without it, the company surely would have failed.

Starbucks is world’s leading coffee chain store with a strong vision and values. Today, they have more than 21000 stores in over 65 countries. Their product includes coffee, hot and cold beverages, pastries, sandwiches etc. Starbucks has been maintaining high quality product and customer services all over the world. They differentiated the company by introducing authentic Italian coffee culture to US market. However, in early 2008 they faced major challenges with the financial crisis in economic system which forced them to close many stores worldwide. Secondly, they faced challenges to deal with increased competition and cheaper rival hence, their earnings fell 28% to $109 million. In addition, the prices of the products are higher than their direct competitors. Also, they expanded their business at such level that they couldn’t focus on the brand image and quality of the products. They were losing core values of the company. At that time Howard Schultz, board chairman & founder of Starbucks had observed the urgency to transform the business immediately. He then returned as Chairman and Chief Executive Officer and announced to close more than 600 stores in 2008. To manage the challenges and to give their customers distinct ‘Starbucks Experience’ Schultz took different approaches. Schultz pointed out ‘Seven goals’ or ‘Big moves’ to transform the business and revamp the leadership team. The transformation agenda was created with a strong vision of the company as well as these

This paper will explore the science of Managerial Economics, the cost effective management of scarce resources, through an exploration of the Starbucks Company. This will include an assessment of relevant market forces, market structure and the economic theories that guide business decisions for this company.

The importance of keeping Starbucks the leading company in the world depends on accurate records with the stores that represent them. To do this they have many policies and procedures that each store must follow and have set controls in place to ensure that they do follow them. By understanding how each of these controls work gives managers a better understanding of

In order to establish the correlation between Starbucks organizational culture and its management’s competency, it is imperative to fully comprehend what is meant by a key management competency and precisely what it may entail. Through studying management and its characteristics as defined by those considered experts in the subject matter, I have found that there are typically four primary management competencies that are usually identified as core competencies. Those management skills are conceptual, interpersonal, technical and political (Robbins, DeCenzo, & Coulter, 2015, p. 11). At a high level, these management competencies require one to have the skillset to evaluate and make a clear diagnosis of a situation, have the ability to professionally work well with others, have a great depth of knowledge and expertise in reference to their specific job area and also have the skillset to establish and foster relationships essential for professional growth, internally and externally.

One thing that all managers do is plan. The planning they do may be extensive or it may be limited. It might be for the next week or month or it might be for the next couple of years. It might cover a work group or it might cover an entire division. No matter what type or extent of planning a manager does, the important thing is that planning takes place. Without planning, there would be nothing for managers to organize, lead, or control. Based on the numerous accomplishments that Starbucks has achieved through the efforts of its employees, managers, no doubt, have done their planning.

These days Starbucks owns more than 18,000 stores in 62 countries and is the premier roaster and retailer of exclusive coffee in the world. Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better.