Starbucks Total Reward Management Case Study

Starbucks is rated as the number one World’s leading coffee distributor. Customers satisfactions are always be in the center of their business and the company works consistently to maintain it as customer look forward to a unique experience when visiting one of Starbuck stores. With over 12,000 stores worldwide, Starbucks has always aimed at achieving and maintaining competition in the industry.  Starbucks success reside in many factors :  the company is admire and respected worldwide,employees are recognized and respected for what they contribute to the success of the company. Open communication

Amanda Ripley’s article concerning Starbucks and Arizona State University’s collaboration to assist more workers pay for college is one with heavy support for the program. Through telling the story by using personal accounts from many of Starbucks’ employees who had gone through with the program, the reader is able to enjoy a more up close and personal experience.

Introduction Total reward packages are designed to attract the potential employee to all the benefits the organization has to offer. The packages focus on health, financial options so the employee and their families can full their dreams and live life to the fullest. This paper will discuss a case study called Geico. It will include information about the Geico total reward program and how it lines up with the five top advantages of a total reward package.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks awards grants through the Starbucks Youth Leadership program and has developed a barista training program to help invest in our employees for the long term. The Starbucks Community Stores program is one way our company works on collaborating and providing for the communities in which our stores are located. Volunteer service is another important concept to Starbucks with more than 520,000 hours of volunteer service recorded in 2014 around the world. The Starbucks Foundation works to provide grants to nonprofit organizations, leadership and community programs. Starbucks sees a necessity in having a diverse workforce and works to continue to evolve the diversity and inclusion strategy of our

Earning the first 30 stars on the card will grant the customer the "Gold Level" for 12 months, and during these 12 months the customer will be treated with his/her favorite food or drink whenever he/she earn 12 stars. Starbucks and Dunkin ' Donuts have a very attractive customer rewards program, but Starbucks offers a better rewards program due to the long term benefit.

The disparity between what U.S. college and high school graduates earn has more than doubled in the past thirty years, and a typical bachelor’s degree recipient can expect to earn 66 percent more than a high-school graduate over a 40-year career. We know more than 70% of our U.S. partners (employees) are students or aspiring students. We want to help. Supporting our partners’ ambitions is the very best investment Starbucks can make.

He has recognition programs, career sabbaticals and time-off programs, bonuses, retirement savings, discounted stock purchase options. (Starbucks.com, 2015)

The opportunity actively researched is a “Coffee of the Month” Program offered at a special discounted price to draw in college students and other potential coffee patrons who often use Starbucks’ Wi-Fi services without making a real purchase. Offering a product at a discounted price ought to result in more coffee sales and larger revenue for Starbucks.

“We are not in the coffee business, serving people. We are in the people business, serving coffee”, Howard Schultz’s philosophy has shaped and continues shape Starbucks, the world’s number one specialty coffee retailer with over 21,000 outlets in more than 65 countries nowadays (Starbucks, 2011). Starbucks was founded in 1971 and Howard Schultz joined Starbucks in 1982. In 1987, Howard acquired Starbucks and changed the name to Starbucks Corporation.

The context change in form that Starbucks found itself competing with smaller chains that resembled its former pre-expansion model with competitors focusing in creating symbolic-expressive value and fast food restaurants that had started to offer specialty coffee with more aggressive advertisement at a lower cost. The competitive context changed for Starbucks because it’s focus in mass distribution channels and its retail footprint strategy stated its product within a standard performance product value; this affected the value perception of the product.

Starbucks provide a large in store seating with free wi fi and a take-out service which only a few retail shops offer. The main target customers for Starbucks are office workers, with enough income, whom are able to afford the high prices of their products (Gaudio, 2003). The company has worked hard to establish itself as the brand leader with its branding as the most frequently drank coffee and noticeable brand logo. Introduction of promotions like the Starbucks Card, allows a more convenient way for a person to
pay for
your
drinks
and
earn
rewards
for
your purchase (Starbucks Coffee Company, 2011).
Furthermore, in‐store
promotions
accompanied
by
new
products and
amenities like free internet use are all strategies that Starbucks use to maintain their position in the market (Vasudha, 2011).

This paper will explore the science of Managerial Economics, the cost effective management of scarce resources, through an exploration of the Starbucks Company. This will include an assessment of relevant market forces, market structure and the economic theories that guide business decisions for this company.

Safe for this, Starbucks has engaged in a rare system of employee stock ownership program, a program

These days Starbucks owns more than 18,000 stores in 62 countries and is the premier roaster and retailer of exclusive coffee in the world. Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better.