Start Up Cost Analysis For A Chicken Restaurant

It is crucial for a business to know where their customers come from in order to select the best location for the store. Choosing the best geographic area can help in the success of the business or the failure of the business. This is why Trader Joe’s has particular criteria when choosing new store locations. Trader Joe’s is aware who their target consumer is and utilizes the data they receive to place their locations in the areas that will benefit in the growth of the organization.

Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in

How may I serve you? This is the greeting everyone gets when they dine at a Chick-fil-A restaurant. The company's relentless pursuit to build relationships with its customers goes beyond chicken sales. As a leader or manager, scanning your organizations external environment for opportunities and threats will assist in keeping employees motivated and the customers loyal during turbulent times. This paper will evaluate the external environment of Chick-fil-A, determining the extent to which opportunities exceed threats, or threats exceed opportunities.

Question 8. TCO 6. Discuss the importance of matching the restaurant’s concept to the location.

The subjective opinion on ease of access for the different stores was assigned weights on a scale 1 to 100. A score of 80 was assigned to excellent ease of access, a score of 70 was assigned to a good ease of access response, a weight of 60 was assigned to a fair ease of access response and a weight of 50 was assigned an

Starting a pizza restaurant in the suburban area is more favorable. This is because it has the highest utility compared to all the other options.

I think this response varies dependent on the business that I am opening. For instance, if I was opening a clothing store for after-hour events (Happy Hour, clubbing, etc) I think it would be better to open a store near a lot of bars or local clubs versus opening my store near a mall. I think that when you open a business, you should open one near to where your business compliments other businesses, not always where your competition is. The only exception to where I would open my store near to where my competition exists is in the case of Walmart vs Target. In their case, although they are ultimately the same type of store, the customer experience is very different (price, quality, service,

The position of the business is an integral component to its success as the location can either make or break the business.

The location of the catering business should be central to customers who they are serving. The location also needs to be inline with the regulatory agencies for food safety compliance. I would start with the Del Mar location because it is central to the stores. The Del Mar store is also near the freeway for easy access to receive products also to send the catered product to many locations. If needed, the other stores could be used as staging areas to keep the food safe and fresh, cold foods cold and hot foods hot (Dusold, 2007).

Based on the provided demographic data points by the real estate company experts, we’re able to utilize the existing 250 stores with 32 various data points. These data points vary from the ethnic backgrounds, family income and size, to the house sizes and the amenities, to the sales and percent of hard goods for each of the stores. We’re additionally geared with the 7 competitive types: 1 – Densely populated areas with relatively little direct competition; 2 – High income areas with little direct competition; 3 – Locations near major shopping centers; 4 – Stores in downtown

The location of a business has a large impact of future sales and success. The potential location holds communities that are very close-knit and once loyalty is established sales can be maintained. The personal relationships with the customers are highly important in this area.

...................................................10 Alternative 3 – Review Existing Locations..........................................................................................11 Alternative 4 – Expansion through Franchise Operations.....................................................................11 Alternative 5 – Expand Catering Segment ...........................................................................................12 Recommendations and Action Plans .......................................................................................................12 Recommendations ..............................................................................................................................12 Action Plans .......................................................................................................................................13 Contingency Plan ...................................................................................................................................14 Attachments ...........................................................................................................................................15 Exhibit 1.............................................................................................................................................15 Exhibit 2.............................................................................................................................................16

This paper will focus on the second phase of a business plan for The Fox Den Food Park. The business proposal is to provide a permanent central location for gourmet food trucks to be able to rely upon. A consistent location helps the food truck vendors establish a strong customer base and set a specific schedule to let their customers know when and where they will be located. Marketing Strategy

Place – Place is also very important in the terms of business because before opening the business they should consider the location properly that are they targeting the proper market according to their business. Place must be easy accessible for customers, suppliers etc.

The company has to decide between the two locations based on their virtues, availability and higher margin of profit.