preview

Essay about Starting a Business Online, Part 1

Good Essays

Abstract
Before deciding on whether or not to engage in e-Commerce, a business must look at several factors in order to determine if they are ready and able to do everything needed in order to make it successful. Companies should initially perform a SWOT analysis in order to determine if selling products online would be beneficial to the overall company. They also need to make sure they understand they will be dealing with customers all over the world and are willing to take on the work involved to know all of the legalities involved. Taking a business online opens up a world of opportunities but also presents new challenges and difficulties. A company has to be able to spend the time and money in order to do the necessary research so …show more content…

If the local clothing store is doing well because of excellent in-store customer service, that will not carry over to selling more clothing on the Internet to people who have never been in the store.
Threats to the success of entering online sales that do not exist in a store are competition and fraud. Once a store decides to sell online, they are competing against every other clothing store on the Internet (Tattrie). On the Jersey Shore boardwalk, the competition is limited to other store on the boardwalk and immediate area. Customers there are going to be in the mood to buy there and will buy what they like from the limited places that are there. However, when shopping online, customers will be able to choose from a countless number of stores. Selling clothing online will also open the company up to more fraud. When you sell something online, you have no idea who the customer actually is. Someone might place a large order online and it end up being credit card fraud. If this happens too many times, the losses might be so great that if forces the company out of business.
International Business Issues
Once a business engages in e-Commerce it becomes connected to computers all over the world making it an international business in an instant. Key issues that a business faces when it conducts international commerce include trust, culture, language, government, and

Get Access