Stephen Duford Harvard Case Study

Sports teams are switching to a variable-pricing strategy for tickets so that they can get a higher profit on games with record attendance numbers. They feel the need to do so because the marginal costs, such as construction payment and players’ salaries, did not equal to the marginal revenue, since attendance was severely dropping. To pay for the marginal cost, the sports team needed to capitalize on things that they were sure of, like increasing attendances to games between major sporting rivals.

Summery: Now you know that the rise in gas prices is because of three main factors, the price rising of crude oil, continues increase in internal regulations in the United States and the huge increased demand for the product in and out side the United States.

The state adopted a new regulation on the quality of fuel, thus raising prices of production of the good. Among other things a great amount of additional environmental guidelines have all contributed to sky-high prices. As a result in 2006 gas was 23 cents higher in the state of California than the national average. Other control within the government has contributed to the shut down of many small refineries in the state only 14 refineries remain. Since there are so few refineries in the state, an issue at one refinery will significantly affect the gas

The consumption of the oil cause changes in the supply and demand. The United States produces 11 million barrels of oil every day. We are one of the biggest countries to have a big influence on the production and prices of the oil. The basic supply and demand theory explains that the if a product is produced more, the cheaper it should sell. If a country were to double the output of oil day, prices would fall and the Production is high, but the distribution of oil isn’t keeping up with the market. The United States builds an average of one oil refinery per 10 years. This is a net loss due to the fact construction has slowed down since 1970s. Since 1970s, the United States has 8 less oil refineries today. The reason why we are not oversupplied with cheap oil is because of the other countries’ higher net margin and the only operate at 62% of their capacity. Excess capacity is only there to meet future demand. With demand moving accordingly, oil prices will continue to be set mostly by the market — despite external players’ best efforts. (McFarlane)

The oil and gas industry is easily influenced by the economic segment as there are so many dependent sectors in this industry. Thus, if the economy is in the recession/inflation, there will be fewer oil and gas products manufactured as people will try to cut down on their energy expense such as vacation or having an own car to drive to work…

The Red Wings are the first NHL team and the only third professional sports franchise to offer the plan which allows the consumers to pay for season tickets over time with no interest. These monthly payment dates are selectedcby the fan and automatically deducted from their bank

The fluctuation of gas prices occurs because of a number of factors; the price of crude oil, the price of manufacturing, the price of corn is all tied to the price of oil and the price we see at the pump for gas.

Supply and demand is best describes as the varying of prices of a specific service, product or commodity and the desirability for consumers. In theory, the supply and demand model works best for markets that are normally in perfect competition. Now in order for this desired market to work, there has to be a numerous amount of sellers and a numerous amount of buyers that have no real or major impact on the pricing of goods and services. In the follow essay, we will receive a better understand on what the supply and demand really is, further discuss a brief historical perspective on the supply and demand in comparison to the fickle prices of gasoline, go into detail about government involvement in gasoline prices, and finally examine how the supply and demand of gasoline is applicable in our everyday lives.

Raising cost of raw materials. Raw materials used by the company are petroleum derivatives and highly dependent on oil prices. Variance of oil prices affects negatively the company because it increases the costs affecting profitability and competitiveness.

The demand of gasoline has increased steadily over the last twenty years. In 1981 the U.S. averaged 6.5 million barrels of gasoline consumption per day. By comparison, in 2004 the U.S. averaged 9.2 million barrels of gasoline consumption per day. For most of this time period, gas prices stayed relatively the same. This is because the U.S. refineries increased their production to meet the demand and maintain the equilibrium price. Also during this same time period worldwide demand for crude oil increased 27%. Crude oil producers also increased their production to meet the demand keeping prices the same.

The primary groups for NHL marketing are ticket consumers, stay-at-home fans and corporations. The ticket consumers are further divided into diehard fans and casual fans. Diehard fans, who are less price-sensitive and typically purchased season tickets, make up for 60 percent of the average team’s attendance and the remaining 40 percent is comprised of the casual fans who watch NHL as a social activity and search for the best ticket price available in the market. The stay-at-home fans watch a game on the television and 86 percent of these fans are 21 years or older. NHL also promoted themselves to corporations that were interested in being

Drivers realize that the price of gas is tied to the market value of crude oil, and has a direct impact to their daily commutes, errands, and vacations. However the reality is that the price of fuel has implications much grater than most consumers realize. Fuel prices affect nearly everything we purchase. For example, the price of farm commodities and food increase because farmers pay more for the fuel for their farm equipment and trucking firms pay more for fuel to get the commodities to market. These shipping “fuel surcharges” impact all goods

in order to show the fan the organization’s loyalty towards the fans dedication and support. We felt just like every other fan when we attended games and we even bought something from the Whistlestop Souvenir Store without the 15% discount. The cashiers didn’t even ask if we were season ticket holders to remind us that we had a discount available. Promotions help keep customers, but failing to recognize them can hurt an organization when it is time to sell season tickets the next season.

Why are tickets to sporting events so expensive? Ticket resale has been a concern to people who determine ticket price as well as the fans. If tickets are too expensive to begin with, then there will be a lot of unsold tickets. If tickets are very cheap, they will be purchased from the primary market quickly, and then sold on the secondary market at an increased price. Owners of sports teams and the league should allow the market to control ticket prices. Ticket prices are based off the demand of the game, team, and league which has resulted in tickets being sold at market value rather than face value. Ticket prices vary across the leagues as well as pricing strategies. Teams should continue to profit-maximize by charging various amounts for tickets in order to charge the closest amount to first-degree price discrimination.

The range of service also warrants a higher price of the race tickets. In this case, the Esplanade Steps Premier Grandstand Seats were priced at $2,588 as it offered a bevy of services ranging from exclusive gifts to premium meal services and a complimentary open bar. Although there is extra cost for providing these services, the ticket price reflected is not proportionate to these costs. As such product-form pricing is clearly highlighted.