Strategic Development : Strategic Planning

"Strategic management is a set of managerial decisions and actions that determine the long-run performance of a corporation" (Wheelen & Hunger, 2006, p.3). The benefits of strategic management helps the firm focus on the objectives and develop the steps involved in obtaining the vision and financial wealth of the organization. An effective strategic management plan should include the following three questions: (1) Where is the organization now? (2) If no changes are

Pearce and Robinson describe strategic management as the art of making complex, long-term, future-oriented decisions and taking actions that result in the formulation and implementation of plans designed to achieve a company's objectives. The process focuses on the belief that a firm's mission can be best be achieved through a systematic and comprehensive assessment of both its internal capabilities and its external environment (Pearce & Robinson, 2005). In the article Strategic Management, the strategic management process is described as the implementation of the company's strategy by executive management considering its resources, circumstances, and environment to position the organization to complete is mission in a

The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.

The strategic management is actually defined as the process in which an organization actually formats and also implements the plans which espouse the objectives and goals of that organization (Diana Wicks, 2011). The process of the strategic management is continuous and it changes with the evolution of the organizational goals and objectives.

I. Introduction: I choose this topic because Strategic Management is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving. I believe that strategic management should be something that every business professional should seek to perfect in their day to day decision making.

‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment

Strategic management can be defined as a bundle of decisions and acts which a manager need to do to achieve better performance and a competitive advantage for their organization. Also, strategic management is a continuous process that evaluates and controls the business and the industries in which an organization is involved. First need to evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then reevaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or does it needs replacement. Moreover, strategic Management gives a broader perspective to the employees of an organization and they can better understand how their job

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Strategic planning is a process that implement by an organization/corporation to develop a plan to achieve its objectives of its overall long-term organizational goals. In marketing, strategic planning is to anticipate the possible outcome and determine the best method to achieve organizational objectives. In order to achieve organizational objectives, an organization has to plan its strategy and direction as well as decide on allocating its resources to carry out this strategy. Strategy planning also aims to control mechanism for leading the implementation of the strategy.

Strategic marketing planning was formally introduced in 1950s with its all reviving attributes. The big organisations helped to grown the strategic planning orderly, it called comprehensive structure, later it adopted by numerous big and small organisations, George A. Steiner describes in his book “Strategic Planning”.

Strategic Management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decision that enables an organization to achieve its objectives. As this definition implies, strategies management focuses on integrating management, marketing, finance/accounting, production/operations, research and development, and computer information systems to achieve organizational success but strategy must be closely aligned with purpose. Is this the process of specifying an organization 's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity. It is not a task, but a rather a set of

Strategic Management is the understanding of the information received collectively of the transition of the company or organization resources, the implementation of the mission, vision and the overall goal of the business. Also, it is the fixed alignment plan that is used to transform the company into a systematic objective to provide strategic performance feedback to the decisions that is incorporated to enable the plan to evolve and mutual above performance measurements. Jurevicious (2013) suggests strategic management is a “continuous process of strategic analysis, strategy creation, implementation and monitoring, used by organizations with the purpose to achieve and maintain a competitive advantage” (Jurevicious, 2013).

Understanding the benefits of strategic management is one of the key themes of the chapter and strategic management emphasizes long-term performance and operational success of a firm. A firm must rapidly adapt to the changing market and technological environment is another concept that is introduced in the chapter. Strategic management provides a clear sense of strategic vision for the firm, sharper focus, and an improved understanding of a rapidly changing environment. The importance of innovation is another important concept explained in the chapter using the example of a struggling retailer, Sears. Sears succumbed to the lack of innovation, which shows that if a firm stands still, it will be run over by the

Development of strategy is vital for every organization as it entails mission and vision statement, goals and objectives, strategic direction of an organisation. So strategy is course of actions that are carried out by the organisation to achieve the desired target or goals and objectives. Strategic direction is also important part of strategy and its responsibility is of strategic managers. In general, strategic managers are employed by organisations who carry out the actions for correct and supportable decision making related to the strategic direction of the company. To develop strategic direction and strategic decision, managers need to develop their personal and professional skills so that he can fulfil the demands of

Strategic Management is a substantial wing of the management system of an organisation or company whereby a set of managerial decision and action helps to determine the long-run performance and major goals of the organisation or company. Generally, top-level management of an organisation is responsible for the initiation and implementation of such decisions and actions based on the available resources and welcoming environment. The strategies involve the formulation and setting of directions, aims and objectives; improving organisational performance; collaborating and executing changes; developing and training the employees etc. It also stresses on the monitoring and evaluation of internal strengths and weaknesses and identifying external opportunities (Adair 2009).