Strategic International Marketing Plan for Exporting Bottled Water to China.

China has a long and mysterious history of almost five thousand years. China can trace her culture back to a blend of small original tribes which have expanded until they became the great country we have today. Each rise and fall of a dynasty created new leaders, new laws, new rules, and usually new expansion. Chinese history is that of alternating periods of political unity and disunity. The rise and fall of many dynasties created a rocky path in Chinas

China town possess many cultural traditions and customs. One major cultural trait is the color red. In Chinese culture, red signifies happiness, prosperity, and luck. Many buildings have a very generous use of red. Doorways, walls, and even windows covers

From helping the daily jogger stay hydrated during a run to that mom and family trying to stay hydrated at the amusement park, bottled water has had a lot of good to it. However do those goods outweigh the bad? In “Bottled Water: Friend or Foe?” by Christopher Castillo, Diana Goettsch, Angela Reid, and Catherine Sterling argue bottled water are our worst enemy, reasons being the bottle itself has harming chemicals within it which we are drinking, bottled water damages our environment, and lastly we are spending more on bottled water when we have the same water coming from our sinks.

The consumption of luxury goods in China is mounting sharply. Not only those born to elite families, but also many common people are greedy for luxury brands (China, a Booming

In Flint, Michigan, residents had high levels of lead in their water. The problem arose when the budget cuts were being made by the city’s government to decrease the debt. The city switched to Flint River as their water source without testing the water for harmful substances. Many residents were having medical issues but government officials ignored them. Also, many families could not afford bottled water and had to keep using tap water. A pediatrician found the problem when they observed the result of blood tests from residents of the town. The city switched back to their original water but it was too late, the lead had already corroded the pipes. As parents began to get more worried for their children’s health the federal government

To a great extent the European imperialism undermined Chinese culture, Chinese culture is one of the world’s oldest cultures, around thousands of years old. The area in which the culture is dominant covers a large geographic region in which eastern Asia with customs and traditions varying, greatly between provinces, cities, and even towns as well. About 1.4 billion people live in China, with each community creating their own culture.

Chinese culture is truly one of the great civilization our world has come across. It boasts a vast geographic expanse, over 4000 years of written history, as well as a rich and profound traditional society. Many aspects of Chinese civilization can be traced back many centuries. It is so diverse and unique, yet harmoniously blended, and presents itself a priceless benefit to the world.

Extensive and profound Chinese culture, thoroughly understand the connotation of Chinese culture is not an easy thing, let me introduce about Chinese culture symbol of lucky and unlucky things.

China is considered that of a third World County and their culture is deep in beliefs and customs with rules. In addition, China is located on the eastern Asia bordering Afghanistan, the major culture there is that of Han

This behavior brings competitive advantages to the European luxury brands. Moreover, customers in different countries have different purchase behaviors. For instance, some countries’ customers are willing to move away from common recognized brand, because they want to purchase more exclusive products. Furthermore, because of the increasing speed of globalization, people are more likely willing to travel between different countries. These travelers will buy luxury good during their trips. In fact, Chinese tourists contributed over one third of sales in Europe. The luxury goods industry should notice to adjust the actual demand between local people and tourists in Europe

And with the sequential study of Chinese culture, another new dimension is discovered, that is long-term vs. short-term orientation (Hofstede & Bond, 1998). In this article, the study target is to identify the collectivism/ individualism character of Chinese customers in Chinese fast food industry. According to Hofstede’s research, Chinese individual index is far less than western countries. Throughout history, collectivism has always as a mainstream culture to be praised and followed in China. On the contrary, western countries has highly influenced by individualism culture. And in fact, some one stated that the reason Chinese customers showed collectivism in their fastfood behavior is the result of the influence from traditional Chinese culture. And on the other hand, other factor also influence the collectivism characteristic in the behavior of Chinese customers in fast-food consumption, for example the perceived environmental uncertainty [6]. But in this article, we just want to find out whether the culture influence the collectivism of Chinese customers behavior in the fast-food industry. 2. Methodology 2.1. Questionnaires This research adopts the study methods which combine interview and questionnaire together, and mainly by questionnaire method. The interview is to get basic information of Chinese fast-food consumers and the consuming characters by communicating with managers of sample fast food restaurants, thus to build the research hypothesis. The

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

A. Wal-Mart realized through third party studies and internal research that the Chinese customer were significantly more cost-sensitive than those in other countries and that there existed a strong, established culture of frequently shopping around to find the absolute lowest prices. Through these studies, Wal-Mart also realized that customer satisfaction level greatly influenced customer loyalty in China. The greatest determinant of this satisfaction was made up of perceived value. The perceived value is composed of three sub factors: (1) Product price, (2) Relative price and (3) Promotion. The other factors for customer satisfaction in descending order of its importance are Image,

The report then delivers an audit of the Chinese market including size, consumer behaviour, distribution and transport channels, promotional mechanisms and pricing arrangements. Major competing firms are analysed and their marketing tactics are discussed.

In terms of social culture, for one thing, the China consumers are attracted by middle- and high-end products and somehow more attracted by French luxury goods, and they believe that the higher the price, the better the quality (Yuval, Vinay and Cathy, 2011, para7) (Exhibit 1). For another thing, the traditional virtue of thrift is rooted in the mindset of the Chinese, with which some of the rich in China indicate that they would not spend a large sum of money to get a product.