preview

Strategic Management at Honda Essay

Better Essays

Strategic Management at Honda

1. Firstly what is strategic management? It is the process of specifying an organization’s objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. Strategic management is usually performed by the highest level of managers in the company. A company’s strategy must be realistic enough for it to achieve it; hence it must make sure it has the right resources to be able to cope with the strategy. An example of an overall business strategy may be to put the organization in a position where it can carry out its mission. Now to see how the definition of strategic management conforms to what’s been written about how Honda grew and …show more content…

In the definition of strategic management and what has been discussed in tutorial lessons its has been said strategic management is usually performed by the highest levels of the company so Pascal’s versions of accounts coincide with this. Strategic management is also concerned with how to out-compete rivals and win competitive advantage, respond to changing industry and competitive conditions. So if we look back at
Pascal’s version of accounts we see that the Honda executives say they had an idea to see if they could sell in the US so this can be thought of as an idea to see if they can grow into other markets and be successful. Also strategic management involves being able to respond to changing industry and competitive conditions. In Pascal’s version it states the 50cc model of the motorcycle seemed wholly unsuitable for the US markets but when attracted attention they were quick to push the 50cc into the market and then were successful. Strategy making is also about catching market opportunities and we can see that
Honda went into America wanting to seize this opportunity as they knew motorcyclist in US have a bad image.

2. The BCG report makes you think Honda’s strategy was following a strategy model. One model in particular is Andrew’s model. Andrew came up with the idea that there were two stages to corporate strategy, formulation and implementation.

Get Access