Strategic Management and Motorola Essay

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Read Case 17: “Motorola, Inc.” Prepare a four to ten (4-10) page report that answers the following: 1. Describe the salient opportunities and threats that exist in Motorola's external environment. After researching Motorola one of the most delightful things that I discovered is that the biggest opportunity is their wide range of products that are well placed in the market, when the military has a need Motorola is here, when public safety has a need Motorola is there as well as the general population. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of…show more content…
Several Cellular business of Motorola have experience this weakness resulting in downturn in business and losing most of their prestigious customers around the world. 3. Describe the advantages and disadvantages associated with each of Motorola's strategic options. posted Jan 14, 2010, 5:06 PM by Eric M. Zeman During the first quarter of 2010 Motorola has announce its latest strategic plan according to sources cited by the Wall Street Journal, Motorola has paused efforts to sell its home-and-networks mobility unit, which makes cable boxes and other gear. Two reasons factor into Motorola's thinking, say the Journal's sources. The first is that handset sales have increased in recent months (due to the popularity of devices such as the Droid), and that has the company believing that it might survive as one entity. The other reason is that the bids for the unit have been lower than Motorola hoped. Motorola believed it could fetch between $4 and $5 billion for the set-top-box division, but has seen bids in the $3 to $4 billion range. The next round of bids are due in mid February, but it is unclear if Motorola will accept them. Motorola's board is planning to meet to discuss how to proceed. I feel if the market research and sales indicate its time to end the business of cable box manufacturing then I supports Motorola latest strategic plan and use the resources and invest it in future products. 4. Describe how the corporation's strategy and
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