Introduction Mcdonald's, Glory of the past? Late 1990s and Early 2000s McDonald's Corporation (McDonald’s) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through over 30,000 fast-food restaurants in over 119 countries. A majority of McDonald’s restaurants are operated by franchisees. The company also operates restaurants under the brand name ‘The Boston Market’. The company operates primarily in the US and the UK. It is headquartered in Oak Brook, Illinois and employs 465,000 people. In our assignment, the strategic focus would be on Mcdonald's Glory of the past which includes reseraching and analyzing the competitive advantages, business-level strategies related and …show more content…
Mcdonalds For example, KFC have taken a standard food product, chicken, and made it different. They have done this by preparing chicken pieces with special recipes and then packaging, branding and promoting the resulting product to differentiate it from all other businesses that sell chicken-based food products. In the same way, McDonald's has taken the humble hamburger, an item simple enough for just about anyone to produce, and added value to it in a way that sharply differentiates it from the rest. Some would argue that it is comparatively easy to produce a better tasting hamburger than McDonald's, but this does not stop McDonald's from selling many millions of hamburgers every day. 1) The value added just-in-time system, dubbed "Made for You," aimed to deliver to customers "fresher, hotter food". Service Differentiation - McDonald's Wi-Fi launch to make restaurants a 'hot spot' for gamers McDonald's Corp. is not playing around in its bid to win business from millions of Nintendo DS garners, who will be able to battle online foes for free via wireless Internet connections, or "hot spots," at nearly 6,000 U.S. McDonald's outlets. "For McDonald's, I see it as a great promotion that also allows for brand-building," said entertainment industry analyst Anita Frazier. The chain "can be seen as technology savvy and hip to what today's teens/tweens are into," she said. According to Reggie Fils-Aime, Nintendo of America's executive vice president of
| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.
McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and
McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).
Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion.
McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.
McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.
Questions 1: How would you describe McDonald 's business strategy? What are the foundations of its competitive advantage?
REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008
McDonald's marketing targets everyone in every age,gender,races and does not have a select audience. The company claims that their restaurants offer meals for youngsters, a serene place to relax with free wi-fi for adults, and a quick delicious breakfast for those in a hurry in the morning.
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate
McDonald’s is producing their own product such as burger and salads in their own kitchen and also, cooking their dish such as fries and meat patties in their own grill. The organization also used television and internet for their promotional method and transportation such as motorbike for delivery.
Another important role in staying competitive is McDonald’s online presence. The website, (www.McDonald’s.com), “is a great opportunity to connect with the customers and stay competitive” (Shell, Ellen Ruppel). Through the website, the company shows company facts, product information (nutrition facts), and links to the charity website, as well as games promotions (monopoly).
Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.