Strategic Objective Summary
Ed Mathewson
BUS/475-INTEGRATED BUSINESS TOPICS
3/23/15
Nels Holmgren
Balanced Scorecard
Targets
Strategic Objectives
Measurements
Year 1
Year 2
Year 3
Metric
Financial
Improve profits
Return on investment capital
3%
5%
7%
The market will allow us to determine our marketing sharing results. There should be an increase of 2% each year for our marketing sharing.
Improve profit margin
2%
4%
6%
Increase market sharing
Market sharing bottom line each year
2%
2$
2%
Put us on top in our industry
Total customers and profits
5%
6%
8%
Customer ->
Customers will help grow our business
Utilize customer's property to make a profit
25%
30%
50%
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Our market sharing will see an increase of 2% each of the first 3 years. We will be able to measure being on the top in our industry by the increase of customers which results in an increase of profits. We anticipate a 5% increase of customers our first year followed by 6% the second year and 8% the third year. These will be our key factors in our financial objective.
Customer Value Perspective
Customers are important for our new program to work and we need to keep these three strategic objectives in mind for it to be successful. Customers will help our business grow by using their property to make a profit. We feel in the first year 25% of our customers will take advantage of our solar panels being placed on their properties, 30% after 2 years and 50% by year 3. In addition, we feel this new innovated idea will increase our customer base as well as increase our customer satisfaction. We target an increase of 5% the first year, 10% year 2 and 15% year 3 in our customer base and 1% the first year followed by 3% year 2 and 5% year 3 of an increase of customer satisfaction.
Internal Operations Perspective
Our business will be changing fairly dramatically and it will only be successful as long as we have cooperation internally. We will require our employees to install the solar panels on our customer’s property which will be about 10% the first
Cambridge Behavioral Hospital currently uses a Change Theory. Strategy for most organizations is about change and focus. A firm strategy starts with knowing the external and internal forces that impact the organization’s ability to achieve its most important goals, and then steadily making the necessary changes to direct those forces. “A validation (or invalidation) of the strategic assumptions reinvigorates strategic thinking and provides a basis for investigating whether to change the strategy” (Swayne, Duncan & Ginter, 2008).
Aubrey Malphurs is the author of Advanced Strategic Planning and has written over two dozen ministry articles and books. Mr. Malphurs received a PhD in 1981 from Dallas Theological Seminary where he is senior professor of Educational Ministries and leadership and pastoral ministry, he is also the founder and president of the Malphurs Group where he serves as a trainer and consultant to various ministry organizations. Malphurs is a visionary leader committed to the call of equipping and inspiring others in the areas of church planting, leadership development and church growth.
consumers will be willing to invest in solar panel services due to the reality that these days individuals are
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and R. Singh (1981) Marketing Warfare in the 1980s, Journal of Business Strategy, Winter, 30-41.
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