Strategic
Management
The Concept of Market
Position
and
The Strategic Objectives
Objectives
The Concept of Market Position
Philip Kolter
Ries and Trout
The Strategic Objectives
Strategic Thrust
Strategic Objectives
Build
Hold
Niche
Harvest
Divest
The Concept of Market
Position
by Philip Kolter
Market Leader
Market Challenger
The firm has a relatively large share of the market, but a smaller share than the market leader.
Market Follower
The firm which has the largest share in the relevant product market.
The firm holds a market share smaller than the market leader or potential challenger; it prefers to follow rather than to attack.
Market Nicher
A smaller firm which targets segments
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and R. Singh (1981) Marketing Warfare in the 1980s, Journal of Business Strategy, Winter, 30-41.
Strategic Objectives:
Strategic Objectives - Hold
Position defense
Flanking defense
The company identifies its points of weakness and guards against attacks upon them by competitors.
Pre-emptive defense
The company continues to do what it is already doing but does it better.
The company launches an attack on a competitor before the competitor attacks it.
Counter-offensive defense
The company strikes back aggressively against any competitor’s attack.
Strategic Objectives:
Strategic Objectives - Hold
Mobile defense
The company increases it strength by entering new geographic territories and/or new market segments, and by diversifying into other businesses.
Strategic withdrawal
The company recognizes that it had a weakness which it cannot properly defend and deliberately chooses to move out of that product-market, using its resources in a more beneficial way.
Strategic Objectives:
Strategic Objectives - Niche
Niche Objectives
A company may decide to pursue a a small market segment or even a segment within a segment in order to avoid competition with
Porter, M. E. (1985). The competitive advantage: creating and sustaining superior performance. NY: Free Press
Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over citation needed. It is argued that, in mature, low-growth markets, and when real GDP growth is negative or low, business operates as a zero-sum game. One person’s gain is possible only at another person’s expense. Success depends on battling competitors for market
The organization strategic plan consists of addressing clinical quality, growth, and becoming a larger part of the community, and providing long term value. The annual report states the following strategic goals (Bon Secours, 2012):
The leadership team discussed specific outcomes that they want accomplish, taking into consideration the issues they want to address. After careful deliberation, they decided that they wanted to create a process of implementation with a feedback loop in which teachers and staff discuss each lesson. Documentation would be written down of what worked and what did not work and modifications could be done for the upcoming lessons. This could be accomplished by setting time for staff to meet and discuss lesson implementation, areas of strength and weakness. After discussion the staff would discuss and change the lesson plans to meet the needs of classroom. By crating this process of implementation staff can course correct
Yannopoulos, P. (2011). Defensive and offensive strategies for market success. International Journal of Business and Social Science, 2(13), n/a. Retrieved from http://search.proquest.com/docview/904511236?accountid=3455
The strategic objectives for Qantas’ future intent are to mitigate potential risks. This can be
The economy has a major influence over the retail industry. Target 's market has a very broad scope. When the economy affects the purchasing ability of its customer base, customers turn to less expensive commodities offered by discount retailers.
Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an
Successfully introducing new products or services into the market is vital to the long-term growth of a company (Kotler and Keller, 2009). All Eyez on Me is a men clothing store that sells clothing for the hip hop nation. As a new business it is important to know what the business is all about and what it hopes to achieve in the next five years for it to become successful. The store offers a variety of name brand clothing such as Maurice Malone, Rocka Wear, Bushi, Karl Kani, Phat Farm, Pelle-Pelle, etc. The products are casual name brand clothing that men love and enjoy wearing. All Eyez on Me “will explain the importance of the business
James Manson Wood once said," Education today, more than ever before, must see clearly the dual objectives: education for living and education for making a living. College education is what a person makes it, it can help them achieve their hopes and dreams, or people can go because you have to to make a good living. Texas Tech University, home of the Red Raiders, is repeatedly among the best agricultural schools in the country, and it will help me achieve my goals of becoming a large animal veterinarian in the future.
The lives that people live is created in such a manner that many may not understand. These creation generates a vision that may craft a business as specific individual set a curtain criteria. And to do so, a primary aim is create, but that does not necessary statement that this dream may be reality. A strategic objective must be implemented to ensure that path of righteous to the reality. People have dreams and goals, but the way people approach it may determine the success or failure conclusion.
The purpose of my assignment has been done in terms of strategic analysis, its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part.
For this part of the strategic analysis, I will need to pull up the history of my organization, my SWOT analysis, my competitive analysis, and my recommendation of whether or not the sustainable initiative is feasible. After assembling these documents you will complete a systems analysis. Within that analysis, I will determine the following:
Brands cultivate a relationship with their consumers based on unique traits that set them apart. Target differentiated themselves from their competing discount rivals by offering their consumers fashionable and trendy stuff at reasonable prices as per their slogan “Expect More. Pay Less.”. However, they started focusing more on the “Expect More” part of the slogan but when recession hit, their sales went down. As the sales were dwindling, they shifted towards to the “pay less” strategy. Target from the start had a strong idea what the “Target brand” should be and thus a risk was involved in changing the strategy to low price tactic.
Part of EnerMech’s strategy is to expand its global footprint into the western hemisphere, due to the location of the oil in gas in politically unstable countries for example Brazil and Colombia. Since 2010, oil production has flattened out entirely. In 2013, Brazil averaged only 2.7 million bpd of oil production, which is where it was three years ago. This is due to corruption and money laundering in the major Brazilian oil producing companies. http://oilprice.com/Energy/Energy-General/Problems-At-Petrobras-Mount-As-Brazils-Oil-Production-Stagnates.html Local content legislation is also obstructing production. With