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Strategic Plan Sample

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Develop and Implement Strategic Plan

Company Description
AQIBCafecoffee house is located on Burwood Highway on Ferntreegully Victoria City, a cosy café will be located in the recently completed Market Square Plaza The cafe will serve gourmet coffee, espresso , Lattes and smoothie along with muffins, breads, cakes, cookies all daily baked by a local bakery.
Owen AQIB, the owner of the cafe has several years of experience in the running and management of the restaurant chain. The restaurant will be operated from 7 to 11 on Thursday, Friday and closed on Saturday and Sunday - the cafe will be open for business Monday.

Ownership
Mr. AQIB is a graduate of Swinburne University and has a degree in Business Administration. In high school, …show more content…

Coffee consumption is expected to increase through 2015 at an average annual rate of 2.7%, while tea consumption is expected to increase through 2015 at an average annual rate of 3.1%. Positive expectations for continued growth in coffee sales, despite its “mature” product position in the market, are due to the innovations in premium coffee products (pods, single-serving instants, etc.)
What is Strategic Planning?
A strategic plan is a clear statement of guiding principles, beliefs and overriding values that will direct the firm in the future. It is a clear statement of who the partners of a law firm want to be, and the process to be followed to achieve these objectives.
The plan should include a clear resolution of important contradictions among and between partners, and address such items as:
• Should we emphasize providing superior service vs. being more pragmatic and emphasizing cost consciousness?
• Should we emphasize business production vs. business origination?
• Will the firm be a "unified" law firm or a collection of solo practitioners?
• Shall we strive to achieve uniformity vs. …show more content…

Price Chopper brings 10,000 shoppers weekly to its location.
Sales Strategy
The AQIBcafé will use the following methods to increase sales revenue:
• Control waste and theft – audit sales and inventory reports as retail locations can easily waste 20% or more of their daily sales these three key categories, which is a substantial and unnecessary loss
• Monitor and evaluate hours of operation
• Monitor flavouring inventory – Excess flavouring inventory ties up capital and valuable back room space for storage.
• The menu will focus on the most profitable products sold. The café will always draw customer attention to the most profitable products
• As warranted, the café will raise prices to boast brand image. Prices communicate a perceived value of a product; so if set too low, the customers might assume that the beverages are inferior compared to the competition
• Run employee sales contests – The baristas are the salespeople and have a great deal of influence over the customer ordering process. All baristas will have some form of sales and customer service training to make each transaction active, rather than passive. Sales contests will emphasize high margin items or cross

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