Strategic Position and Risk Assessment
Pictures for Paw’s primary objectives is to provide quality pet photography at an affordable price for pet lovers living in the San Francisco, California area. We will target the pet owning market and pride ourselves on the following qualities:
• Commitment to customer service and satisfaction
• Flexible Scheduling
• Latest technology
• Number one goal being quality photographs
Pictures for Paw’s Strategic Position is determined by the evaluation of six specific business facets:
A. Industry Trends
B. Our Target Markets
C. The Competitive Environment
D. Our Strengths
E. Risks
Industry Trends
Pet photography services are currently on the rise within the photographic industry in California. There are several established businesses catering to the rise in customer base looking for quality photography services, and the industry is growing steadily. The photography industry has grown at an average annual rate of 2.6% with a total of $10.5 billion over the past five years. It is expected to continue to grow another 2.6% in 2016, and the long-term industry opportunities include establishing a supreme appearance in the industry by providing pet photography services during all seasons and to all customer bases within the area.
Target Market
Pictures for Paws will cater to the immediate surrounding area in San Francisco, California as well as possibly the cities of San Diego, Palm Springs, Sacramento, San Hose and Bakersfield. Our target
Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and weekend appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weakness
I. 4 Paws for ability is a nonprofit, 501 © (3) organization that strives to educate the public about the use of service dogs in public places worldwide and the benefits of having them
“More and more, pets are becoming parts of our family. Owners want to reflect their own style, their personal taste in the pet they care about.”
Any form of abuse is difficult to overcome alone. Whether the abuse is happening to an animal or a person they all need someone to help them cope and heal. According to the National Coalition Against Domestic Abuse, about 20 people per minute are abused in the United States. Animal Abuse Statistics states that over one million animals fall into abusive hands each year, whether it be domestic abuse or laboratory killings. Peaceful Paws is a program that helps do just that. Through Peaceful Paws, people of all ages who have gone through abuse are encouraged and welcome to spend time in the facility with cats and dogs who have also been abused and neglected. This not only helps people who have been through abuse, but the animals as well. Through this program people may foster or adopt our pets which allows us to bring more pets into our facility and into the hearts of abuse victims. Peaceful
While there are other organizations in Houston that provide basic services to dogs, cats, and other small pets, we provide the largest, highest-quality, and most complete
4 Paws for Ability was founded in 1998 by Karen Shirk. Shirk had tried to obtain a service dog for herself, and after years of searching and applying to traditional service dog agencies, she was able to find training herself. The traditional agencies had turned her away because they viewed her as too disabled since she needed a ventilator. After going through all she did to be able to receive and handle her own service dog, she realized that there must be others who are struggling just as much as she had. She then found 4 Paws for Ability in hopes of accepting more applicants and not judging them on the severity of their disabilities. She began working only within her community with a few people who needed dogs. She found that no one had been
California becomes the first state in the US to put an end to puppy mills.
The ASPCA Adoption Center produced this postcard in order to recognize the month of October as ASPCA’s national, “Adopt a Shelter Dog Month”. While the rack card only mentions the organization’s New York location and several other adoption centers in the New York area, this advertisement is applicable to all who currently own or have owned a pet, or those who are simply seeking a unique and unrelenting companionship. The quote displayed on the front in large, bold lettering reads, “No one appreciates the very special genius of your conversation as the dog does” (Christopher Morley).
As we grow up in life, we often wonder what it would be like to have a pet. Some parents will go out to the far limits to get that one of a kind dog. Others will just tell their children that having an animal takes responsibility. Whether it is one or the other, we still have that thought in our head. In this paper, I want to look at one place where a child or parents can get that chance to make that dream of having a pet at home a reality. I welcome you to the humane society of San Diego. I often said to myself, this is where are the stray animals go. Not true, when you take a look some maybe stray but others come from a home that just plain got tired of them. Let me show you the journey of what the humane society of San Diego can do when it comes to looking at that pet to come home with you.
There are a great number of ads geared towards pet owners. Many times, the ads work well in a spread with an animal related story on the other side (see example above).
As a Complimentary Pet Portrait Session client, you are entitled to 20% off the price list. However, if you use the 20% discount as a 20% credit instead, I can add “marketing sample portrait discount” of 10% to be used as credit as well. Based on your budget of $150 you would receive a credit of $45 totaling $195 to spend on photographic products.
I’ve seen first-hand the benefits of adoption through working and adopting from Second City Canine Rescue.
For centuries, humankind has enjoyed the unconditional love and companionship of pets. Inclusively, dogs have been stated as “man’s best friends.” By far, pets have become a bigger role in people’s lives. Consequently, pet ownership has turned out to be more popular through the years. Owning a pet can be one of the most rewarding experiences, but there is a fact that many individuals may not know. From what kind of places are people obtaining their pets? The two most presumed options are narrowed down to either buying at a pet store or adopting from a shelter. Even though people can get a pet from either option, there are many reasons why adopting is undoubtedly a smarter choice. Animal shelters serve for a bigger purpose, and that is to help the community and its animals. Prospective pet owners should choose pet adoption because of its health, economic, and life benefits.
Pawsitive Pet grooming offers upscale dog owners a place where they can leave their pets while at work, and away for weekend trips or on vacation. It also offers feeding and exercising, as well as washing, grooming and low-level veterinary services. The location will be a large lot on the outskirts of a high-income residential area. Our projections include a heavy rent because of the location requirements. Customers pay by the day, by the hour, or by the month. Our assumption is that the average customer generates about Php. 50,000.00 per month.
-The costs which can be borne, and the investment required to compete in the industry.