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Strategic Position And Risk Assessment

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Strategic Position and Risk Assessment

Pictures for Paw’s primary objectives is to provide quality pet photography at an affordable price for pet lovers living in the San Francisco, California area. We will target the pet owning market and pride ourselves on the following qualities:

• Commitment to customer service and satisfaction
• Flexible Scheduling
• Latest technology
• Number one goal being quality photographs

Pictures for Paw’s Strategic Position is determined by the evaluation of six specific business facets:

A. Industry Trends
B. Our Target Markets
C. The Competitive Environment
D. Our Strengths
E. Risks

Industry Trends

Pet photography services are currently on the rise within the photographic industry in California. There are several established businesses catering to the rise in customer base looking for quality photography services, and the industry is growing steadily. The photography industry has grown at an average annual rate of 2.6% with a total of $10.5 billion over the past five years. It is expected to continue to grow another 2.6% in 2016, and the long-term industry opportunities include establishing a supreme appearance in the industry by providing pet photography services during all seasons and to all customer bases within the area.

Target Market

Pictures for Paws will cater to the immediate surrounding area in San Francisco, California as well as possibly the cities of San Diego, Palm Springs, Sacramento, San Hose and Bakersfield. Our target

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