Strategic management Tesco

Tesco, which is British-based, is an international grocery and general merchandise supermarket chain. Tesco is the 3rd largest global retail store and the largest British retail store based on profits. Tesco was founded in 1919 by Jack Cohen from a market stall in London. Today it is one of the largest retailers in the world. Tesco’s main business is retailing in the UK, which provides 60% of all sales and profits. Tesco has the widest range of food of any other shop in the UK. Its two main food brands are it’s Tesco’s Finest and Everyday Value ranges, both of these products sell over £1 billion products per year. Tesco’s are also really clever about where they position their stores, they usually position the stores on cities or town’s high streets because they know that there will be a large number of people passing the store every day. This way there is a big chance of a lot of people entering the store and buying products because of this they will make more money. If the store isn’t situated in a major city or a busy town centres high street then they will usually position their stores in an area where there are no other big supermarkets in the surrounding area so the local people will have to use Tesco because there is not anything else. Tesco’s “every little helps” policy means that everything the company do is for the customers, employees and communities and this makes a lot of people want to shop at Tesco’s. Tesco also other loyalty cards called “Tesco Club

Product offerings by these contenders are similar as Tesco’s to a huge degree. This procedure helps Tesco to ensure its commercial center by expanding competition. A large portion of the contenders of the Tesco have an equivalent or a bigger market share in the store business. By industry investigators, Tesco PLC has a twenty nine per cent of shares the grocery store industry.

This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report by Deloitte, the retail industry is undergoing immense changes and faces a tough competitive

Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are

This report looks at the internal and external environments of Tesco, a British multinational grocery-retailer, through applying frameworks to assess strategic decisions taken by Tesco. The dynamic external environment was examined using a PESTEL analysis which highlighted key industry drivers for grocery-retail being enforcement of new labelling and regulation laws influenced by social 'healthy-eating ' trends as well as increasing focus towards convenience stores instead of hypermarkets due to consumers making larger purchases online. The Porter 's 5 Forces analysis identified high customer bargaining power due to high standardisation and low differentiation between products offered by Tesco and competitors, creating low switching-costs which led to high competitive rivalry.

This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European

As I have mentioned before, this research paper is being taken exclusively with the aim to evaluate the Tesco’s performance in both financial and business terms over a three years period. Since the financials will be compared with its three year

“Competitive advantage refers to what sets the organisation apart from others and provides it with a distinctive edge for meeting customers or client needs in the marketplace.” (Daft and Marcic, 2011, p.152) I will use a SWOT analysis to identify Tesco’s strengths, weaknesses, opportunities and threats so it will be clear what Tesco need to improve so they can go on to making decisions to compete with their competitors and threats.

This report provides a view on operations of SAINSBURY’S , the third largest supermarket chain across United Kingdom. SAINSBURY’S , in spite of being the longest standing retail chain has been facing stiff competition from rivals like TESCO , MORRISONS. The competitors seemed to have developed at a faster pace since SAINSBURY’S has been through a difficult time in recent years and TESCO is now twice the size in terms of turnover.

There are 92,796 grocery stores in the UK and the market value increase by 19.5% in the last 5 years and according to IGD forecast the UK grocery market should reach £203bn by 2019. But what we can see in the figure 1 that from 2009 to 2014 annual grow in the grocery market start decreasing from 4.9% in 2009 to 2.8% in 2014. One of the reason for this is difficult economic conditions which had an effect for consumer spending. Consumers choose to spend less money on food by buying less food or by looking for cheaper places. Retail market is diversified into three main sectors: Hypermarket and superstores which accounts for 42.3% of retail market, convenience stores 21.4% and small supermarkets 20.3% (Figure 3). So about 84% of sales are done in these three sectors. The biggest 4 retail chains in UK are: Tesco which takes 28.7% market share, Asda has 17.3%, Sainsbury’s 16.6% and Morrison’s 11%. (Figure 2) So, if we will sum up 4 biggest retail market chains we will have about ¾ of market share. Finally, a strong characteristic of this sector is competition with price wars and a

Tesco is one of Britain’s leading food retailers and has 586 stores. From 1992, Tesco has grown greatly and has increased its market share from 10.4% to 15.2%. This increase in customers has also given Tesco a large amount of profit.

tesco can take advantage of its successful international expansion. tesco is in a position to share their know-how and also is able to apply technologies and know-how which will create a competitive edge over its rivals and also step its learning curve.

* External Context of Sainsbury’s belongs to the biggest supermarket leaders in UK. In other words, Sainsbury’s is part of big four ‘Asda, Tesco, Sainsbury’s, Morrison’s. The biggest rival today in UK market is Morrison’s, they booth fighting for a market but Sainsbury’s ram in a higher place. In Appendix 3, we can find concept of retail and types of functioning.

Since acquiring number one ranking in 1996, Tesco has developed a successful multiformat strategy that has accelerated its advantage. Its UK sales are now 71% larger than Sainsbury’s. Also the Competition Commission’s report makes it very difficult for a competitor to challenge its scale and has effectively scuppered Wal-Mart’s chances of stealing UK leadership. Therefore, Tesco is in an enormously strong position in its domestic market.

Tesco had to adapt to the local requirements, offering new solutions to previously recognized issues, by combining centralized purchasing and working with local suppliers, Tesco achieved economies of scale and transfer the benefit it to its customers in its express outlets. It actively engaged in creating a favorable environment in various markets; from bringing its UK based suppliers to USA and setting up in DC to engaging in Thailand with local community to explain the benefits of its value chain.