preview

Strengths And Weaknesses Of Jackack

Better Essays

Strengths: Easy to utilize and carry around, very comfortable for usage. Cheap and affordable costing Multipurpose product, best for usage for all grown-ups and youths and capable for all types of outdoor utilization. Very attractive and compact packaging. Weaknesses: Few consumers interested only as JackPack is a niche product. Consumer trustfulness. Existing rivalry in the market. Gross weight of JackPack Opportunities: Production of JackPack in newer markets. Development of business sector on a worldwide scale. Adding up more features to JackPack. Diminishment of weight of JackPack to expand sales and to increase convenience and more safety to the product. Chance to take more advantage of other promotional tools of media. …show more content…

It consists of new features and modifications of previously existing products that have been selling the in the current market. The product is going to be presented in all the possible markets. Many companies now days turn a simple product into complex product just by adding technical features. JackPack consists of technical features like a GPS system, flashlight, camera, heart-rate monitor etc. JackPack not only has technical features, it also has attached neck pillow, eye cover, specific pocket inside jacket for passport and other important files, pocket for phones, pocket for sunglasses, holder for headsets, attached gloves, attached portable charger for mobile phones which is rechargeable. The outer portion of the jacket is made of Gore-Tex, which is lightweight waterproof material of clothing, which makes JackPack waterproof. JackPack also has attached bag pack behind with parachute in it and JackPack can also turn into a small tent which can fit a person. We hope that we attract potential customers with our added features in a regular travel jacket. Our goal is to keep overall revenue stable and to avoid losses, while in the meantime, our main goal is to keep the needs and wants of our consumers

Get Access