Strengths and Weaknesses of JetBlue: Bring Humanity Back to Air Travel

1. JetBlue’s Mission David Neeleman found JetBlue in 1999 with the mission “to bring humanity back to air travel". This goal is achieved by creating a company that offers comfortable, friendly travel at low fares and by this to differentiate themselves from the mass. JetBlue has always identified itself as a customer service company first, focused on providing customers a unique experience on every flight and with every interaction with JetBlue. (Annual report, 2005) 2. Brief STEP (social,

JetBlue Airlines Case Analysis JetBlue airlines is known as America’s favorite low-cost airline provider. JetBlue focused on providing customers with low cost flights, great customer service, and an overall great experience. This company believed in new innovative ideas including at home reservation agents, paperless cockpits, and providing customers with complimentary snacks and drinks. These competitive advantages set JetBlue airlines apart from other major and low-cost airlines. This company

Environment To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political, Economic, Social, Technological, Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors that are found in the JetBlue case are: Government monitors the airline industry

JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty, MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry

JetBlue Airlines Strategy Audit Report Embry-Riddle Aeronautical University MGMT-436 May 2016   1. History of the Company JetBlue was founded by David Neeleman which was a former employee of Southwest in February of 1999. The original name for the new low cost airline was “NewAir” most of the original members to create the airlines all were former employees of southwest. JetBlue 's founders wanted to originally call the airline "Taxi" and have a yellow paint scheme on the aircraft to associate

Introduction JetBlue Airways Corporation is an American low-cost regional airline company headquartered in Long Island City, New York. JetBlue Airways Corporation is a public company that is traded on the NASDAQ stock exchange under the ticker JBLU. According to Yahoo Finance, JetBlue operates in the Services Sector and Regional Airlines Industry. JetBlue’s main base is at John F. Kennedy International Airport, in Queens, New York. As of October 2013, JetBlue serves 84 destinations in 24 U.S. states

History JetBlue Airways Corporation (JetBlue) was founded in 1998 in Delaware by David Neeleman, a former Southwest executive. The airline began operations in 2000 based out of JFK International Airport (JFK) in New York. JetBlue currently has over 12,900 employees and has been repeatedly ranked as number one in customer service among low-cost carriers by J.D. Power & Associates. As of December 31, 2010 the company operates over 650 flights daily, servicing 63 destinations in 21 states, including

“make or break” the company in the long run. JetBlue has great ideas on how to compete and how to be lower priced while still gaining profit. Customer and provider gaps are all about what a customer expects, what a customer perceives, what a customer is willing to accept, what a company understands about those expectations, a company’s communication both internal and external, and the company systems and processes (Zeithaml, et al.,2013). Although JetBlue had good service quality in place for the

airline business. Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries. The commercial aviation industry in the United States alone has grown dramatically since the end of World War II. In the past decade, air travel has become more and more popular and has a growing increase of 7% per year (The Airline Industry). Travel for both business

Strategic Analysis of Jet Blue Airlines Executive Summary JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in this airline