Strip Malls: Causes of Failure and Success

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DNSI 375 DESIGN THEORY AND RESEARCH Introduction and Literature Review You have a great start on the literature review. I would spend a little bit more time on the introduction and conclusion. The introduction should be more persuasive and can be referenced (see my comments below). 17/20 Strip Malls: Causes of Failure and Success Introduction With the economic downturn, businesses are suffering greatly and closing rapidly; because of this it is important to figure out ways to reduce these closings and help companies prosper. One business type that has seen drastic closings is the strip mall. While research suggests that location, façade design, greenery, anchor stores, store offerings and other attractions pull in much more foot…show more content…
However, this model has not changed or adapted very well over time and while this design is poor in suburban strip malls, where the linear progression takes you in a single direction rather than encouraging a casual shopper to explore, it is detrimental in urban areas where the original strips existed. For example, the Los Angeles urban strips are close to and have easy access to a potential shopping base, but the social environment discourages shopping. As the city expanded, the area around these strips became home to low-income housing, and the public areas were quickly taken over. The population of the area that was surveyed showed a strong desire to use the space, but noted such hazards as gang activity and a distinct lack of comfort for pedestrians (Loukaiton-Staris, 1997). Largely the people in Loukaiton-Staris’s study wanted a place that was pedestrian friendly, incorporating things such as seating and greenery, in addition to larger walkways and space for foot traffic. Pedestrian-friendly strips serve as a major attraction to customers, and the design of these heavily influence consumers in their shopping choice. Referring to a strip as “pedestrian-friendly” typically referes to (Loukaiton-Staris, 1997): * Allowances for adequate foot traffic * Allowances for seating * Greenery and other visual

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