Chapter four in the book “ Tipping Point” by Malcolm Gladwell discusses the power of context: Bernie Goetz and the Rise and Fall of New York. To illustrate the power of context, Gladwell goes up against the rapid decrease in violent crime rates that occurred in the 1990s in New York City. In 1984, a man name Bernhard Goetz who was walking to the subway was approached by four young black men asking him for money. In response Goetz took out his weapon and shot the four black men. In the consequence of the shooting, Goetz became something of a hero. At a time when crime rates in New York City were increasing, Goetz was seen as a brave man who stood up to dangerous criminals. Although Gladwell recognizes that a wide variety of complex factors
Starting in Chapter 6 Gladwell presents us with the mysterious and seemingly inexplicable series of events that occurred in Harlan, Kentucky in the 19th century to introduce the enormous effect of cultural legacies.
Q1. What is the general focus of Part 2? Answer: The general focus of Part 2 is ‘legacy’.
The Tipping Point is a book by Malcolm Gladwell which explains how little things can make a big difference in the world. Chapter one starts off by identifying the three characteristics of epidemics and stating examples for each. The three characteristic are contagiousness, little changes can have big effects, and changes occur suddenly. In many people’s mind sickness is the number one thing to be thought as contagious but other things such as fashion, crime, and even bad behavior are as contagious too. As changes occurs it increases geometrically in an epidemic, not arithmetically. An example in which a change occurs suddenly is when an invention is created such as fax machines were invented in the 1800s and cell phones were invented
In Malcolm Gladwell’s article “Small Change: The Revolution will not be Tweeted” There is an example of large-scale change which caused by the social media there was Twitter revolution at Moldova, Iran in 2009. People started to use Twitter as a tool for protest the government and it became a huge change. This could be possible because people could argue with more confident when they stand up against government through the Social Media. The Malcolm Gladwell’s response about this kind of social event was “Social media, the traditional relationship between political authority and popular will has been upended, making I easier for the powerless to collaborate, coordinate, and give voice to their concerns” (Paragraph 7, Gladwell) Also he called
In this chapter of Tipping Point by Malcolm Gladwell, he talks about rumors, sneakers and the power of translation. Throughout the chapter he kept with the theme of change and the way that things can change over time. The concept of change and shoes throughout this chapter is evident. Gladwell writes, “They expanded their focus to include not just skateboarding but also surfing, snowboarding, mountain biking, and bicycle racing, sponsoring riders in all of those sports and making Arwalk synonymous with active, alternative lifestyle”( Gladwell 194). Many people ask why do they have to produce so much more to compliment everyone in every sport or just for everyday wear? Gladwell explains how companies expanded their mind to appeal to everyone's
Have you ever wondered why some trends take off, while others fall flat? How the spread of diseases or even rumors can cause great epidemics? Well Malcolm Gladwell attacks ideas like these and more in this book. The tipping Point is a biography of an idea. It is a book about how being in the right place at the right time with the right person, can cause an epidemic to tip. For example, he starts with the story of Hush Puppies. A few people started to wear the shoes in clubs and bars in downtown Manhattan. A fashion trend of a few rain drops, within two years, turn into a fashion hurricane. The company went from selling 30,000 pairs to 450,000 pairs. Epidemics like these happen all the time, but we just don’t pick it up. This is where this book
When thinking of successful people you automatically think about how hard people have worked to be successful. In the Outliers book "Malcolm Gladwell" argues that we should look at the world that surrounds successful people. For instance their culture, family, experiences, and their upbringing. Gladwell has made an interesting argument about how people become successful. In this paper, I will be talking about how Bradley Byrne, US Representative for Alabama became successful using some information from Gladwell’s arguments.
After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.
In The Tipping Point, Gladwell tails trends from their very beginning to their end and he tries to figure out why some ideas "tip" and others do not. Firstly, Gladwell mentions the three rules for the tipping point which are: contagiousness, the fact that little causes can have big effects, and transformation happens in one moment.
Elements such as an individual’s inner, psychological state and personal histories are contributing forces to explain one, single behavior. However, there are forces more driven and staggering that fill the empty spaces. The Goetz case, in particular, embodies those external grounds because regardless of the background, history, and mental state of Goetz, the shooting had taken place because of the area and environment that Goetz was situated in at the time. The biographer of Goetz, Lillian Rubin, asserts, “For Bernie, there seems to be something seductive about the setting” (Gladwell 241). On the day of the shooting, the subway was in a filthy, grimy condition; vandalization and graffiti were prominent throughout the area, and the atmosphere itself breathed of disarray. Goetz’s action was triggered by the time, place, and manner he was positioned in, proving that one’s psychological status and even personal life history may not be as imperative in shaping the final outcome as the external environment which ultimately dictates this result. William Bratton, the head of the transit police in the late 1900s, emphasized the importance of taking toddler steps
The first type of social media was created in 1997 and it was called Six Degrees. It allowed you to upload a profile for yourself and be friends with other people on the site. It wasn’t until February of 2004 when Facebook was created by Mark Zuckerberg. When Facebook first came out it was an instant hit. Another social media that is trending is Twitter, which was created in March of 2006. Twitter did not become as big of a hit as Facebook in the beginning because Facebook was still the highest used social media in the world at the same time Twitter came out. In the book by Malcolm Gladwell, The Tipping Point, it helps shows how twitter and social media is more of a connector than a maven or salesperson. Without the use of social such
The Tipping Point by Malcolm Gladwell looks at a number of social epidemics and analyzes their build up to the point where they tip. “Tipping” is that point where an epidemic booms, or grows, to its maximum potential. Gladwell begins defining “tipping” with a literal example of the famous shoes, Hush Puppies. Once considered old-fashioned, Hush Puppies experienced a social boom in the mid-90s when hipsters in New York made them trendy again. Gladwell continues explaining “tipping” with a medical epidemic of syphilis in Baltimore. Gladwell introduces us to three essential rules of epidemics: the Law of the Few, the Stickiness Factor and the Power of Context. The Law of the Few says a key factor in epidemics is the role of the messenger: it
How big is the world? Some might ponder and the answer is, not as big as it seems. The world isn’t a scary, huge and untouchable place, as it is perceived to be. In reality, the universe is just a blank canvas filled with unique and mesmerizing people. That shapes our world into what it has become. The world would never be what it is without the people living on it. In the Tipping Point, Malcolm Gladwell explains the theory of the world and how it seems to be and control everything. Although, it’s the people in the world that make a difference. However people don’t believe they can change and make a difference in the world, but they can. Everyone has the power to change the world and shape their lives and others. Therefore it's up to them to decide if it will be for good or evil. In The Tipping point, Malcolm Gladwell uses the motif of how little things can make a big difference, for example, hush puppies. This motif signifies how the slightest movement in just the right place can change the world completely. We all have the power, but it can just take one to change the world.
In The book The Tipping Point by Malcolm Gladwell the narrator takes us back to when he did a test on people. The test was, how many names of people they are friends with. This information the reader gathered from this section, will help them infer that the author will use what he has learned somewhere else in the book. You can also infer that this information will help you understand what the author is saying.Like when he explaned “ On the test to see how many people know each other the scorer where 9-108 this means...” Later in that section he explained how the people did so well, and how people with higher incomes get more friends. When the author told us about the test it help me understand this chapter more fully.
This book report discusses the best seller nonfiction book, “The Tipping Point” by Malcolm Gladwell. This book is an interesting read to understand the science of epidemics in all areas of life. The author various examples to elaborates as to how small actions at the right time, in the right and with the right people can create a tipping point for a product/service. For instance, Hush Puppies ‘tipped’ in 1993, when a few fashion-forward hipsters from Soho New York started wearing the failing brand again. A chain reaction was triggered through this small event, which cascaded though the US increasing sales and creating a word of mouth epidemic. Gladwell explains three point plan of how any brand