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Sunbright Essay

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The purpose of this report is to evaluate communication and leadership within SunBright Outdoor Furniture Inc. It was commissioned by Eva Rucker, the general manager.

SunBright is a medium size business operating in a single factory, manufacturing and selling outdoor furniture consisting of table, chairs, umbrellas and accessories. Mr Cowart, president of SunBright, installed a general manager for assistance. The next sensible step was to create a goal of increasing sales. Additional staff to help achieve this step were employed. However, unprecedented expansion and sales followed, with the general manager now struggling to improve operations to keep up with demand.

This report analyses SunBrights organisational behavior, along with communication. …show more content…

Silence is the prevailing form of communication being used to send their message to other departments “silence is a form of communication that in itself involves a range of cognitions, emotions, and intentions.” (Chad T. Brinksfield, 2009, p. 20). Silence can be both positive and negative however, negative consequences are resulting for SunBright.

The current approach with employees, doesn’t maximise the full productivity levels possible. An example being, SunBrights sales representatives that are currently promising delivery dates to customers/retailers but fail to inform the manufacturing department that they are offering consumers this guarantee. This is also occurring in reverse; the manufacturing department aren’t informing sales how long it takes to produce a piece of furniture.

Repercussions of negative silence as a form of communication is immense. Being out of sync between departments has consequences on the external environment of Sunbright. Customer satisfaction declines, therefore customers/retailers will purchase less outdoor furniture, less sales, less revenue/profit. Internally within SunBright, it is causing conflict between departments not having a cohesive flow is subsequently being ineffective and

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