Sunway Lagoon Marketing Strategies and Segmentation

River Island is more for teenagers and students, in around the age of 14-25’s, as this would be their target market who they aim to appeal. River Island make their clothing affordable on people with low budget because all of the people in the target group don’t have lots of money. River Island have polices that are in place for customers who are buying their purchases online, as well as purchases for instore. River Island target market is to make sure that they are meeting the market characteristics. River Island have 300 stores across the world. They are committed to deliver successful fashion brands for the mid-priced market. River Island mass market sells many different wide range of products for customers from all ages, gender and cultures.

This form of segmentation and variables are very popular for marketers because they are often associated to consumers’ wants and needs, and they are easily measured.

In this case there has been a recognition of a trend, which is the trend of people going to theme parks during the weekends for entertainment of them as well as their children. Also here is an existing need for entertainment of this kind. Therefore, an opportunity exists

Sea world is one of the top zoological organizations in North America, and it cares for one of the largest animal collections in North America. Their commitment to animals broadens around the world through the contribution of compelling financials and resource support for wild life conservation, wildlife rescue and education programs worldwide. Sea World also creates a unique entertainment experience that connects imagination with a passion for nature. Their theme parks and products have influenced many in celebrating, connecting with and caring for the natural world. And these we see being shared through the power of entertainment. The company owns and operates 11 U.S(Sea World, 2014). theme parks, which include the popular Sea World, Busch Gardens, and Sesame Place brands that hosted more than 23 million guests in 2013. Although Sea World has all these good motives in mind for the society; however, the whole idea of bringing the wild closer to the public has led to various casualties.

segmenting customer groups. The psychographic segment variables include people with similar personalities, values, and lifestyles. The last of the segmentation bases of the U.S. consumer markets would be behavioral segments. These are actions a person takes in purchasing and using products and services. Some of these segment variables include outlet type, direct, product features, usage rate, user status and awareness/intentions. Once the segmentation of the market is developed, the second step is to group products to be sold into categories. One can then develop a market-product grid and estimate the size of the markets. A market-product grid is a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. 3 Steps four and five consist of using the segmentation will help to develop the target markets, which in turn will then lead to successful marketing actions. Successful segmentation depends on

The secondary target market for Luna Park is that of the young children’s parents as well as their older siblings as well as corporate people experiencing Luna Park on a ‘corporate day’. Adults have the ability to go on all of

International market segmentation is the dividing of market into segments, this allow marketers to effectively determine whether business can thrive in a particular area. Segmentation is based on four factor namely geographical, psychographic, demographic and lastly behavioral segmentation. Geographical segmentation refers to grouping markets geographically such as nations, states or cities. Psychographic segmentation is the dividing of buyers into groups based on lifestyle or social class/status. Demographic segmentation uses factors like age, gender, occupation and etc to separate markets into groups. Last but not least, behavioral segmentation, this kind of segmentation divides buyer into groups by their knowledge about particular

This type of segmentation is about the buying behavior of the consumers. In this case, it is about how people behave in terms of entertainment and social interaction.

Psychographic segmentation is consits of assumptions for example is customer purchases reflect the lifestyle or represent him or her characteristics. According to this information Volkswagen reachs to all groups through their products as Polo, Beetle, Passat, Passat CC, Toureg, Scirocco etc.

Busch Gardens is an amusement park located in Williamsburg, West Virginia and opened in 1975 (Spiller, 2014). It hosts a European theme and holds many events throughout the year to draw in guests. Their assortment of beautifully decorated awarding winning athletic for 22 years has given them a well-known reputation throughout the world (Spiller, 2014). The park has a variety of events that keep spectators visiting the site like their unique foods from around the world, the various shops for shopaholics to enjoy, several live shows, and many rides that visitors could find exciting and thrilling.

H&M used both Demographics and psychographic segmentation in reaching their customers. Based on the company’s outreach globally, it must understand various cultures, attitudes, beliefs, religion, age groups etc. (Delirium, 2015)

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.

customer groups. Bose needs to be careful not to limit its evaluations to just age and race but

United Airline’s marketing firm uses psychographic segmentation, which divides customers according to their lifestyle, as a way to successfully target specific customers.