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Supply Chain And The Network Design

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INTRODUCTION

This report will analyse the supply chain in IKEA. It will discuss the strategies of supply chain and the network design. Also it will discuss the significant increase in the companies’ efficiency for the last 10 years.
This report will be divided in to four sections:
The first section will be discussing the customer buying behaviour and the strategy that IKEA used to satisfy the customers by increasing their efficiency and having good quality with low prices.
Furthermore, the second parts will analyse the corporate strategy and the role of supply chain management in IKEA and also it will discuss the failures and the succuss in the organisations and its reasons for the last 10 years.
In addition, the third part will be discussing the Development of supply chain concept and the possibility of having a more efficient supply chain strategy and how to apply it in IKEA.
The forth part will discuss and analyse the processes and procedures in IKEA’s supply chain and the advantages and disadvantages of having the current supply chain. Also will determent the decoupling point, push / pull strategy and planning vs execution.

THE CONCEPT OF SUPPLY CHAIN MANAGEMENT
The supply and chain have been defined by Towill, Naim and Wikner as “a sequence of material supplier, production facilities, distribution services and customers which are linked together by the flow of goods and information (Towill, Naim and Wikner 1992). Turner (1993, p.52) argue that “the Supply

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